New Crane Sales

Reports to:

Regional Sales Manager (RSM) / VP of Sales & Marketing

New Crane Specialists (NCS) are the experienced industry professionals in our new crane group, as a NCS, your role is to develop relationships with existing customers and cultivate new business selling cranes and overhead material handling equipment. The role of a New Crane Specialist is to lead with a consultative approach, leveraging sales expertise, and knowledge of our products by providing solutions to our customers and potential business partners for their new crane equipment needs.

• Follow-up on all branch and industry generated solid leads, referrals, and bid lists, existing and new customer inquiries.
• Meet with new potential customers, provide needed information, and educate them regarding our new crane and overhead material handling equipment offerings.
• Generate and present new proposals to current and potential business partners.
• Maintain awareness of customer budgets, and competitive threats in the market, ensuring quotes are competitive and reasonable. Communicate price increases when necessary.
• Foster a continuing, positive, trusting, and professional relationship with all accounts, acting as a liaison between Crane1 and the business partner.
• Other duties as assigned.

• KNOWLEDGE:minimum of (7) years’ industrial crane outside sales experience, or combination of education and experience that illustrates a proven track record in this field.
• SKILLS:
  
  A competitive nature to meet and exceed sales goals. A track record of strong communication skills.
• ABILITY:
  
  A passion for providing top-notch customer service to our customers. Valid driver’s license and ability to meet our driving requirements. Ability to travel when needed.

• Primary effort is to define, generate, qualify, and prospect new crane business targets in a defined territory location.
• Maintains and refines File Maker (CRM) of prospective customers for use as sales leads, based on information from newspapers, business directories, and other sources.
• Required to achieve sales goals and quota via an established sales process and plan.
• Represents CRANE 1 within an assigned territory, either in person or by telephone, to call on regular and prospective customers to solicit crane orders.
• Collaborates with Crane1 TSM to identify new client referrals and/or business prospects.
• Proposes pricing and credit terms and prepares sales contract for orders obtained.

• Tracks and communicates leads, provides customer data for tracking purposes.
• Prepares reports of business transactions, track results and keeps expense accounts.
• Communicates effectively with Regional Sales Manager sales challenges, successes and needs associated with new crane business generation.
• Provides ideas, recommendations, and support regarding new business development.
• Stays up to date on sales skills, professional knowledge, and self-training to maximize professional growth and advancement.
• Stays up to date on CRANE 1 capabilities, products, services and/or changes regarding sales and customer needs.