Senior Web Optimization Lead

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.

Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud.

As a Senior Web Optimization Lead, you are a highly experienced, hands–on individual contributor who owns and drives optimization across Snowflake’s global corporate websites. You bring deep expertise in web analytics, experimentation, and performance measurement, and you thrive at translating data into clear, actionable improvements that drive engagement and conversion.

You operate with a product mindset, defining hypotheses, success metrics, and experiment briefs, while partnering closely with Web Experience Design, Web Programs & Operations, and Web Engineering to prioritize and execute high‑impact initiatives that support the business and drive success. You are comfortable leading a core discipline as a team of one, setting standards, establishing best practices, and influencing outcomes through data and collaboration rather than authority.

You’ll collaborate across teams to improve the user experience of Snowflake’s corporate website and related properties, helping to define and execute a forward‑looking web vision.

In this role, you will own Adobe Analytics and Adobe Target end to end, establish a trusted reporting and experimentation cadence, and help position Snowflake’s corporate web platform for future personalization and AI‑powered web experiences. Your work will directly impact how users engage with Snowflake’s digital presence and how the web team makes data‑informed decisions.

This role reports to the Director, Web Strategy and sits within the Global Web team as part of the Brand Marketing organization.

• Own Adobe Analytics and Adobe Target end to end, including configuration, governance, experimentation, and ongoing optimization.
• Establish and maintain a clear, trusted reporting cadence, delivering actionable insights that inform web priorities and decision‑making.
• Lead the web experimentation and optimization program, defining hypotheses, success metrics, experiment briefs, execution plans, and learnings.
• Identify opportunities to improve engagement, user experience, and form‑fill conversion across Snowflake’s global corporate websites.
• Partner closely with Web Experience Design, Web Programs & Operations, and Web Engineering to align priorities and execute optimization initiatives.
• Translate insights into action, moving beyond dashboards to drive measurable outcomes.
• Identify, test, and optimize AI‑powered web experiences, using experimentation and analytics to evaluate impact on engagement, conversion, and user behavior.
• Establish scalable optimization frameworks and best practices that enable continuous improvement over time.
• Clearly communicate results, insights, and recommendations to stakeholders and leadership.

• Proactive self‑starter with a strong sense of ownership and initiative.
• Deep expertise in web analytics and experimentation, including hands‑on experience with Adobe Analytics, Heap Analytics, Adobe Target and similar enterprise‑grade tools.
• Demonstrated success driving measurable improvements in engagement and conversion through experimentation.
• Strong analytical skills with the ability to…