Industry Architect - Marketing; Cross-Industries

Position: Industry Architect - Marketing (Cross-Industries)
Snowflake is about empowering enterprises to achieve their full potential - and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology - and careers - to the next level.

About the Role

As an Industry Architect for Marketing at Snowflake, you sit at the intersection of marketing strategy, data, and AI. You'll help leading brands across multiple industries reimagine how they understand, engage, and grow their customers on top of Snowflake's AI Data Cloud.

Your mission is to turn ideas into repeatable, scalable marketing solutions: from customer 360 and omnichannel personalization to consent-aware activation, measurement, and AI-powered decisioning. You'll pair deep marketing and martech understanding with modern data and AI architecture, partnering with field teams, product, and customers to shape how Snowflake shows up for marketers everywhere.

What You'll Do

* Lead strategic customer engagements

Partner with CMOs, Heads of CRM, Marketing Ops, Digital, and Data leaders on high-impact initiatives, framing how Snowflake can power their next generation of customer growth and experience.

* Translate marketing problems into architectures

Turn cross-industry marketing challenges - customer 360, segmentation, personalization, attribution/measurement, consent and privacy, next-best-action - into clear, end-to-end data and AI architectures and roadmaps.

* Lead customer-facing discovery & experience workshops

Facilitate structured, UX-style workshops with cross-functional customer teams to unpack journeys, identify the highest-value marketing problems to solve, and quickly co-design and prototype data- and AI-driven solutions on Snowflake.

* Design the "last mile" marketing experience

Architect how marketers, analysts, and growth teams actually experience Snowflake:

* Native experiences using Snowflake Intelligence, Streamlit, and agents

* Integrations with CDPs, marketing automation, adtech/martech, BI, and product analytics tools

* Workflows that fit naturally into how marketing teams plan, execute, and measure campaigns

* Build compelling prototypes and demos

Create hands-on reference implementations that bring stories to life:

* Customer 360 and audience strategy powered by Snowflake

* AI-driven segmentation, recommendations, and propensity models

* Agents and copilots that help marketers ask questions, explore audiences, and plan campaigns using natural language

* Create reusable, field-ready assets

Package your work into repeatable assets:

* Reference architectures, blueprints, and solution patterns

* Demo scripts, data stories, and Streamlit apps

* Persona- and vertical-specific playbooks for sales and solution engineering

* Shape our cross-industry marketing story

Work with Industry GTM, Product Marketing, and Solution Engineering to sharpen Snowflake's point of view on modern marketing and advertising architectures across Retail & CPG, Financial Services, Media & Entertainment, Healthcare, Manufacturing, and more.

* Be a visible marketing + data thought leader

Share best practices and patterns through enablement sessions, webinars, customer workshops, and industry events - helping both internal teams and customers understand what "great" looks like on Snowflake.

* Champion responsible, governed AI in marketing

Ensure that solutions you design respect privacy, consent, governance, and brand safety, and that AI usage is grounded, observable, and aligned to customer trust.

Who You Are

* Marketing and martech fluent

* 8+ years in marketing technology, data-driven marketing, digital experience, or adjacent architecture roles

* Strong grasp of core marketing concepts: customer 360, audience strategy, lifecycle marketing, personalization, attribution/measurement, consent and privacy, and media activation

* Comfortable mapping these concepts into concrete data models, workflows, and technical architectures

* Architect at heart, storyteller by nature

* Proven experience designing or implementing data and AI architectures that support marketing and customer experience use cases

* Able to simplify complex ideas into clear narratives, visuals, and decision frameworks for both technical and non-technical stakeholders

* Confident facilitating whiteboard sessions, journey mapping, and executive briefings

* Hands-on with data and AI

* Proficient in SQL and at least one scripting language (Python preferred)

* Experience building or guiding data- or AI-driven applications (e.g., notebooks, Streamlit, web apps, or similar)

* Familiarity with modern AI patterns (LLMs, RAG, embeddings, predictive models) and how they can be safely applied in marketing and advertising

* Cross-industry and persona-aware

* Experience working with marketing teams in multiple industries (e.g., Retail & CPG, Financial Services, Media & Entertainment, Healthcare, Manufacturing, Public Sector)

* Comfortable shifting between personas - from CMO and CDO to Marketing Ops, CRM, Growth, and…