Sr. Manager, Campaign Operations, Email Audience and Enablement

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact.

We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn t just to execute a function, but to help redefine the future of how work gets done.

EMAIL, AUDIENCE & ENABLEMENT LEAD

The Email, Audience & Enablement Lead is a senior individual contributor on the North America Campaign Operations team, reporting to the Head of AMS Campaign Ops. This role is responsible for transforming how the team operates — owning email operations excellence, audience segmentation, and the adoption of AI and automation tools that make campaign execution faster, smarter, and more impactful.

This person will build the AI-driven frameworks, playbooks, and methodologies that elevate our campaign ops specialists from executors to audience strategists. They thrive at the intersection of email operations, audience intelligence, and team enablement — and serve as the engine for continuous improvement across the function.

YOU RE A GREAT FIT IF YOU:

• Have 7+ years of experience in marketing operations, campaign operations, or demand generation in B2B enterprise environments
• Are AI-forward, with hands-on experience evaluating, piloting, and integrating AI tools into marketing workflows (e.g., content generation, send-time optimization, intelligent automation)
• Have deep expertise in email operations — deliverability strategy, frequency governance, engagement-based suppression, and email calendar management at scale
• Have built audience segmentation frameworks that others successfully adopt and use independently
• Possess a builder mindset — you design systems for scale, not just execute tasks
• Have a track record of designing A/B testing programs and translating performance data into actionable insights
• Can coach and develop team members on craft (email, audience strategy, testing methodology) without being a people manager
• Are comfortable with ambiguity and can define your own roadmap and prioritize independently
• Have experience with change management — rolling out new tools, processes, and ways of working to cross-functional teams

WHAT YOU LL DO:

Email Operations Excellence

• Build and own AI-assisted email calendar governance — centralized visibility, conflict detection, frequency management, and prioritization rules across stakeholders
• Design and enforce engagement-based suppression logic to protect deliverability
• Build the A/B testing framework and manage the experimentation backlog (subject lines, send times, audience cuts, content variants)
• Define operational workflows for email creation tools — how templates are requested, built, approved, and deployed agentically
• Partner with Marketo Admin on deliverability initiatives (IP warming segments, domain reputation monitoring, bounce management)
• Own email performance analysis — identifying patterns by audience that inform strategy

Audience Strategy & Enablement

• Design and maintain audience segmentation frameworks that define how each Campaign Ops Specialist targets, engages, and measures their assigned audiences
• Build "Campaign Ops Kits" per audience — consolidating targeting logic, suppression rules, stakeholder maps, database health indicators, and performance benchmarks into actionable playbooks
• Operationalize audience tools (Hightouch) into repeatable workflows that Campaign Ops Specialists can self-serve
• Partner with Funnel Ops and GTM Engineering on database health visibility per segment

AI & Process Transformation

• Evaluate, pilot, and integrate AI tools into campaign ops workflows — content personalization, audience modeling, QA automation, workflow orchestration
• Build and maintain an automation roadmap for campaign ops, identifying high-impact…