Affiliate Marketing Manager, Reality Labs

Meta's Reality Labs is seeking an experienced Affiliate Marketing Manager to scale and optimize the Reality Labs Affiliate Program, owning a significant portion of the program end-to-end (scope determined by business priorities and candidate strengths). This role operates with high autonomy: setting strategy for their scope, leading cross-functional execution, strengthening operational and measurement foundations, and delivering step-change performance impact. The ideal candidate combines deep affiliate expertise with demonstrated stakeholder influence and a rigorous test-and-learn approach.

Affiliate Marketing Manager, Reality Labs Responsibilities:

Our strategy and execution for a major affiliate program segment (partners, regions, products, or affiliate marketing), including performance outcomes and operational rigor

Develop partner growth plans: onboarding strategy, activation levers, promotional calendars, and ongoing optimization for incremental sales

Lead agency management for your scope: define work streams and success metrics, run business reviews, ensure the quality and timeliness of deliverables, and drive accountability to performance goals

Drive operational improvements to scale the program (process, tooling, workflows, tracking hygiene, feed quality, partner enablement playbooks)
Establish KPIs for your scopedeliver executive-ready reporting and recommendations that influence the broader program direction

Lead an experimentation roadmap in partnership with Marketing Data Science (commission strategy, incentives, segmentation, placements, creator mechanics) and scale winning approaches

Partner deeply with Product and Engineering (and Marketing, Analytics, and Mar Tech) to improve attribution fidelity, tracking implementation, feed systems, on-site conversion levers, and technical capabilities needed for affiliate scale

Coordinate with Finance/Procurement/Legal to support compliant, scalable partner operations, contract workflows, and payment accuracy

Influence broader affiliate program direction through playbooks, best practices, and mentoring (without direct people management)

Minimum Qualifications:

6+ years of experience in affiliate marketing, partnerships, performance marketing, or related growth roles

Demonstrated experience in managing agencies and/or external vendors to achieve performance outcomes

Demonstrated ability to lead cross-functional initiatives and operate effectively in an ambiguous environment

Experience analyzing program performance data to inform strategy and presenting recommendations to cross-functional stakeholders

Preferred Qualifications:

Experience managing affiliate networks and publisher relationships, including contract negotiation, commission modeling, and partner development.

Experience with growth program advanced optimization techniques with a focus on affiliate levers (commission strategy, incentives, segmentation, promotion planning)

Experience with global programs and regional compliance considerations

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience in consumer electronics/consumer tech, retail/e-commerce, entertainment, or similarly competitive industry landscapes

Experience applying experimentation discipline and familiarity with incremental methods

Experience improving measurement foundations in partnership with technical teams (product, engineering, martech, analytics)
About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We also consider qualified applicants with criminal histories, consistent with applicable federal,…