Product Marketing Lead - AI Solutions

Product Marketing Lead

AI is no longer a future bet — it's happening now, and Snowflake is at the center of it. We are looking for a world-class Product Marketing Lead to own one of the most critical and visible positions on our AI product marketing team: leading Snowflake's AI solutions plays end-to-end.

This is a senior lead role that sits at the intersection of product, sales, and go-to-market strategy. You will own the narrative and the motion for how enterprise businesses discover, adopt, and scale AI through Snowflake's most strategic AI products — Cortex AI, Snowflake Intelligence, Cortex Code, and Agentic ML. You will shape how the world thinks about enterprise AI, and you will have the platform, the products, and the team to make it real.

This is not a role for someone who wants to maintain the status quo. We are building the market for enterprise-ready AI agents, and you will be part of the team leading that charge.

Own the AI Functions Product

• Serve as the category owner for AI functions at Snowflake — setting the narrative, defining market positioning, and building the GTM motion that drives awareness, pipeline, and adoption across the full product portfolio.
• Lead go-to-market launches for new AI features and capabilities — coordinating across product, engineering, communications, and demand generation to deliver launches that land with impact.
• Develop launch assets — messaging frameworks, demos, one-pagers, customer stories, blog posts, and event presentations — that speak to both AI buyers and practitioners.

Lead Snowflake's AI Solutions Plays

• Own the end-to-end solutions plays: from positioning and messaging to launch execution and GTM strategy
• Define the use cases, personas, and buying journeys that make enterprise AI adoption tangible and urgent for customers at every stage of their AI maturity.
• Partner with product management to ensure the solutions play is tightly aligned to the roadmap and translates technology capabilities into business outcomes customers care about.
• Build adoption programs that move customers from awareness to activation, working with customer success and growth marketing to track and accelerate feature usage.
• Partner closely with solution engineers and the sales organization to understand objections, competitive dynamics, and what resonates — then bring those learnings back into positioning and assets.

Partner with Industry & Partner Marketing to Drive Growth

• Collaborate closely with industry teams to integrate our AI messaging / narratives effectively into verticalized campaigns
• Enable partner marketing with the latest strategies, assets, and enablement to drive ecosystem growth and revenue

Partner with Growth Marketing on Customer Growth Strategies

• Work closely with growth marketing to build integrated campaigns that grow market awareness and generate pipeline for AI products.
• Establish metrics and feedback loops to continuously improve campaign performance and product-market fit signals.

Experience

• 10+ years in product marketing, cloud marketing, or technical GTM roles, with significant experience in enterprise software, AI/ML platforms, or developer-focused products.
• Proven track record of owning and executing high-impact GTM motions — not just contributing to them.
• Experience building and landing products in competitive, fast-moving markets where the category itself is still being defined.

AI & Technical Depth

• Working knowledge of ML, AI, and agent systems — you understand how LLMs, RAG pipelines, multi-agent orchestration, and agentic workflows function and how they solve real business problems.
• Comfortable having conversations with data scientists, ML engineers, and AI architects, and equally capable of translating those conversations into executive-level narratives.
• Genuine curiosity about the AI landscape — you follow research, track competitors, and have opinions about where enterprise AI is headed.

Marketing Excellence

• Exceptional written and verbal communication skills — you can write a crisp one-pager, build a compelling pitch deck, and deliver a keynote-level presentation with equal confidence.
• Master storyteller: you turn complex,…