Marketing Automation Specialist
Job in
Menlo Park, San Mateo County, California, 94029, USA
Listed on 2026-09-27
Listing for:
WorkGenius Group
Full Time
position Listed on 2026-09-27
Job specializations:
-
IT/Tech
Digital Marketing, CRM Systems & Management, Data Analyst
Job Description & How to Apply Below
Title: Marketing Automation Specialist
Industry: Technology
Location: Menlo Park, CA
Duration: 12 Months | 11/16/2026 – 11/15/2027
Responsibilities- Build and optimize multi-step, cross-channel marketing automation journeys for our client using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, messaging, web, webinars, and landing pages.
- Execute personalized and dynamic campaigns using Movable Ink, AMPscript, SSJS, audience logic, real-time data, and ABM platforms such as Demandbase and 6sense.
- Use SQL and Salesforce Data Cloud to create audience segments, manage data extensions, and integrate targeting and personalization into campaign execution.
- Manage event and landing-page experiences using platforms such as Splash, Rain Focus, and Zoom, including forms, tagging, testing, and deployment.
- Partner with Mar Tech, Analytics, Creative, and other stakeholders to manage requirements, timelines, quality assurance, technical delivery, governance, compliance, measurement, attribution, and optimization.
- 8+ years of hands‑on Salesforce Marketing Cloud experience with deep expertise in Journey Builder, Automation Studio, AMPscript, SQL, and cross‑channel campaign execution.
- Strong experience with ABM and personalization tools, including Demandbase, 6sense, and Movable Ink, plus working knowledge of Salesforce CRM and Salesforce Data Cloud.
- Experience with Knack for audience creation, logic structuring, and governance, as well as event, content, and measurement platforms such as Splash, Rain Focus, Zoom, Highspot, and Tableau.
- Basic front-end development skills in HTML, CSS, and JavaScript for building and troubleshooting campaign content, landing pages, and forms.
- Strong technical project management, organization, and independent execution skills in a fast-paced marketing environment;
Whats App Business API or similar business messaging experience is a plus.
- Salesforce Marketing Cloud
- Journey Builder
- Automation Studio
- AMPscript
- SQL
- Salesforce Data Cloud
- ABM
- Movable Ink
- Marketing Automation
- Cross-Channel Campaigns
Hourly rate is commensurate with experience and is an estimated range provided by Work Genius.
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