Business Development Manager
Listed on 2026-02-16
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Business
Business Development -
Sales
Business Development
Business Development Manager
Menomonee Falls, WI
At Tailored Label Products (TLP), we design and manufacture high‑performance labeling solutions for demanding industrial, technical, and engineered applications. We have established a strong foundation and are now embarking on a new phase of accelerated growth to significantly scale our organization. As we expand into new markets and elevate our commercial strategy, we are adding a Business Development Manager to drive our top‑of‑funnel growth.
This role focuses on driving market development, strategic targeting, and early‑stage engagement to increase the flow of qualified leads. Your goal is to prime opportunities for the sales team;
this is a pure development role, not a closing position. Once a prospect meets defined criteria, you will facilitate a seamless, well‑documented handoff to the Sales team.
Reporting directly to the VP of Sales, you will serve as the architect of our growth engine. In this role, you will hold full accountability for the marketing budget and resources
, with the authority to deploy them to maximize ROI. Leading our Marketing Specialist, you will translate high‑level business goals into a unified, high‑performing lead generation machine,
optimizing
the marketing budget to ensure every dollar results in aligned, measurable, and aggressive top‑funnel execution.
You will identify emerging markets, research prospective accounts, engage senior decision‑makers, and qualify opportunities based on technical and financial fit. This role requires a strategic, analytical approach to pipeline creation and a strong partnership with Marketing, Sales, Engineering, and Operations.
Key Responsibilities- Conduct in-depth research to identify high‑value market segments and priority account lists.
- Build and execute targeted business development plans to drive measurable growth.
- Monitor competitive activity and market trends to refine targeting strategies.
- Lead and mentor the Marketing Specialist to ensure campaigns, content, and lead‑generation efforts support your strategic priorities.
- Generate leads through targeted outreach, research, marketing alignment, and outbound initiatives.
- Initiate conversations with key decision‑makers to understand needs and assess strategic fit.
- Communicate TLP’s technical strengths and value proposition in a clear, solutions‑oriented way.
- Maintain accurate, complete, and actionable data within Hub Spot.
- Rigorously qualify prospects based on defined technical, financial, and operational criteria.
- Own the transition of qualified opportunities to the Sales team, ensuring a seamless and well‑documented handoff in Hub Spot.
- Track and report on lead quality, conversion trends, and pipeline health to support continuous improvement.
- Partner with Engineering and Operations to ensure potential opportunities align with TLP’s capabilities.
- Serve as the customer’s voice in early discovery, sharing insights that support product development and innovation.
- Maintain adherence to TLP’s standards for safety, quality, and operational excellence.
What You Bring
- Bachelor’s degree in business or a related field; MBA preferred.
- Minimum of 3+ years of business development or sales management experience, ideally within manufacturing or industrial products.
- Experience leading direct reports or cross‑functional initiatives.
- Strong proficiency in Hub Spot (or similar CRM) and Microsoft O365.
- Analytical, research‑driven, and comfortable owning a strategic pipeline generation.
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