Sr. Key Account Manager, Retail

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Location:

Menomonee Falls, WI

Workplace Category:
Hybrid

Travel Required:

Yes, 30% - 60% travel depending on season.

Direct Reports: 0

Pay Range: 103,

Visa Sponsorship:
Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

Relocation:
Not Applicable

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

The Sr. Key Account Manager (Sr. KAM) – Retail is a highly experienced commercial leader responsible for managing Navico Group’s most strategic and complex retail partnerships, driving sustainable growth, category leadership, and long-term value creation.

Building on the core KAM role, the Sr. KAM brings deep industry expertise, advanced retail and category knowledge, and a strategic mindset, enabling them to navigate complex customer structures, influence senior stakeholders, and lead high-impact initiatives.

In addition to owning key accounts, the Sr. KAM serves as a mentor and role model for developing KAMs, helping elevate capabilities across the retail organization. The role plays a critical part in shaping account strategies, advancing best practices, and ensuring consistent execution of the KAM framework across the team.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

Strategic Account Leadership (Complex Accounts)

• Own and lead Navico Group’s largest, most complex, and highest-value retail accounts
• Develop and drive multi-year Joint Business Plans aligned to strategic priorities of both Navico Group and retail partners
• Engage and influence senior stakeholders (buying directors, category leaders, executives) within retail organizations
• Navigate complex organizational structures to align decision-makers and accelerate growth initiatives

Advanced Business Planning & Performance Management

• Lead high-impact Quarterly Business Reviews (QBRs) with executive-level insights and forward-looking strategies
• Provide advanced analysis of performance trends, identifying risks, white-space opportunities, and investment priorities
• Drive accountability for delivery of commercial targets, initiatives, and profitability metrics
• Translate retailer and internal data into strategic recommendations with measurable outcomes

Data-Driven Commercial Excellence

• Leverage sophisticated POS analysis, shopper insights, and market data to influence retailer decisions
• Deliver advanced, insight-led recommendations on assortment strategy, pricing architecture, promotions, and category positioning
• Identify and drive category growth opportunities through data storytelling and strategic positioning
• Act as a thought leader internally on retail data utilization and best practices

Category Leadership & Merchandising Strategy

• Lead the development of best-in‑class planograms and category strategies that maximize performance and brand presence
• Influence retailers at a category level, positioning Navico Group as a strategic category partner rather than a supplier
• Evaluate planogram effectiveness and continuously optimize based on performance metrics and shopper behavior
• Drive excellence in omnichannel merchandising, including in-store and digital retail environments

Growth Strategy & Execution

• Identify and lead complex growth initiatives, including:
• New product introductions
• Assortment expansion and rationalization
• Omnichannel strategies
• Strategic promotional planning
• Build clear, executable commercial plans with defined KPIs and measurable ROI
• Ensure flawless execution of strategic initiatives across internal and external teams

Mentorship & Team Leadership

• Act as a mentor and coach to KAMs, supporting their development in strategic selling, data analysis, and…