Senior Digital Initiatives and Omni Channel Experience Analyst

Senior Digital Initiatives and Omni Channel Experience Analyst

Kohl's |

Posted Mar 14 | Full-time | Menomonee Falls | Negotiable | Unknown

As Senior Digital Initiatives and Omni Channel Experience Analyst, you will support the strategy and delivery of complex, customer-facing initiatives across pre-purchase and in-flight journeys. In this role you will lead upfront coordination, analysis and readiness for omni-channel experience initiatives, ensuring work is well-defined, aligned, and positioned for successful execution. You will operate with a high degree of autonomy, partnering cross-functionally to shape solutions, identify risks, and enable scalable delivery across Cart, Checkout, Payments, and related customer journeys.

• Lead upfront discovery and analysis for experience initiatives and translate business needs into clear problem statements, requirements, and success criteria, ensuring initiatives are well-scoped before entering delivery
• Partner cross-functionally with Technology, UX, Finance, Marketing, Legal, Supply Chain and Customer Service to align requirements, assumptions and readiness
• Assess customer friction and performance data to identify opportunities and inform recommendations for initiative rollouts or experience improvements
• Support roadmap readiness by evaluating tradeoffs, sequencing options and risks prior to prioritization decisions
• Drive structured intake and strategic discovery to ensure initiatives are clearly defined, aligned to enterprise priorities and execution-ready
• Proactively assess operational, financial and customer impact, elevating risks with synthesized context, trade-offs, and recommended mitigation strategies to inform leadership decision-making
• Lead testing and rollout strategies by defining hypotheses, measurement plans and validation approaches in partnership with analytics and testing teams
• Develop clear documentation (requirements, summaries, executive readouts) to support cross-functional alignment
• Act as a connective partner between strategy and execution teams, ensuring intent is preserved as work moves into build and delivery phases
• Additional tasks may be assigned

• 4+ years of experience in e-commerce, retail, digital merchandising, or related functions with demonstrated ownership of complex, cross-functional initiatives
• Deep understanding of digital customer journeys (Cart, Checkout, Account, Post-Purchase, etc.) and the ability to evaluate experience performance holistically
• Strong analytical fluency with experience synthesizing large data sets into clear, actionable insights that influence prioritization and business decisions
• Proven ability to operate independently in ambiguous environments, structuring problems, defining scope, and driving alignment across stakeholders
• Demonstrated experience identifying operational, financial, and customer risks, proactively recommending mitigation strategies and trade-offs
• Strong executive communication skills, with the ability to distill complex findings into concise narratives tailored to different audiences
• Proficiency in advanced Microsoft Excel and Google Sheets, dashboarding tools (e.g., Tableau, Qlik, Looker Studio, etc), and experience working with testing frameworks
• Demonstrated ability to balance strategic thinking with executional follow-through, ensuring initiatives deliver measurable business impact

• Familiarity with digital systems and tools (e.g., Adobe Analytics)
• Exposure to A/B testing, personalization, or customer segmentation, with an understanding of how these drive digital growth