Senior Market Manager

• Join the Brewer team to play an important role in the continuum of care. More than medical exam tables and dental stools, our equipment provides security and comfort to providers and patients during some of life’s happiest and scariest times. Whether working in our front office or in manufacturing, our team works together to make a difference in a variety of healthcare environments.
  
  It’s because of this that we create opportunities for our employees to socialize, share meals together, participate in recreational activities, give back to our communities and more. We believe that when the work you do serves a greater purpose, it shows in everything you do.

At Brewer, we believe in:

• Learn – We continuously seek knowledge to drive innovation and improvement.
• Innovate – We develop creative solutions that meet the evolving needs of our industry.
• Integrity – We operate with honesty and transparency in all our endeavors.
• Collaborate – We work together, valuing diverse perspectives to achieve common goals.

The Senior Market Manager supports market strategy, product management, and business development initiatives that drive profitable growth across assigned markets and product categories, working closely with the sales, marketing and product development teams to execute against company priorities. This role drives the product lifecycle from market insight and opportunity identification through roadmap development, new product introductions, product line extensions, pricing strategy, positioning, launch execution, and ongoing performance — partnering cross-functionally and with leadership to translate customer, competitive, clinical, regulatory, and distribution insights into actionable product and business development strategies.

• Product Strategy and Roadmap Execution: Support product strategy for assigned markets, including product vision, lifecycle planning, roadmap development, prioritization, and execution of new product introductions, product line extensions, improvements, and rationalization opportunities, in alignment with leadership direction.
• Market and Customer Insight: Conduct industry research, customer discovery, competitive analysis, clinical and purchasing requirement reviews, and market trend assessments to identify unmet needs, market gaps, growth opportunities, and future product requirements, and share findings with leadership to inform strategic decisions.
• Market Expansion and Business Development Support: Help identify new business opportunities, target markets, distribution channels, strategic partnerships, and install base growth opportunities that align with leadership's product strategy and company revenue goals.
• Customer and Stakeholder Relationships: Build and maintain strong relationships with key customers, distributors, partners, internal stakeholders, and market influencers to gather insight, support adoption, and strengthen Brewer's market position.
• Sales and Growth Support: Support prospecting strategy, key account opportunities, trade show participation, customer demonstrations, and field sales efforts when product expertise or market strategy support is needed.
• Business Case Development: Build clear, data-supported business cases for product initiatives, including market size, customer needs, competitive positioning, pricing, margin expectations, operational considerations, launch requirements, and expected return on investment, for leadership review and approval.
• Product Definition and Positioning: Support the definition of product features, benefits, capabilities, value propositions, target users, use cases, and differentiation strategies for healthcare, dental, AES, Medical, OEM, and other assigned markets.
• New Product Introduction…