Digital Marketing Lead; SEO & Local, Social, Email

Position: Digital Marketing Lead (SEO & Local, Social, Email)
# Digital Marketing Lead (SEO & Local, Social, Email)## Cousins Submarine Sandwich Shop Systems Inc
** Location
* * Menomonee Falls, WI, United States
** Experience
* * 3-5 yrs
** Job Type
** Full Time
** Date Posted
** February 15, 2026---###
** Digital Marketing Lead
** Discover why we’re a three-time Top Workplace according to the Milwaukee Journal Sentinel and one of Milwaukee’s ‘Coolest Offices’ as named by the Milwaukee Business Journal!

The Digital Marketing Lead drives the brand’s digital strategy and social media marketing initiatives while serving as the product owner on multiple digital and technology-driven projects. The ideal candidate has 3–5 years of agency or brand experience, a strong digital focus, and a desire to continually grow their skills in the fast-paced restaurant industry. With a background in consumer brands or agencies, the Digital Marketing Lead can identify trends, execute on Marketing’s vision, and enhance both online and in-store guest experiences, aligning initiatives with brand objectives to demonstrate measurable ROI.

This position is based in the corporate support center and reports to the Director of Marketing.
** Social Media Content Strategy & Management
*** Plan, execute, and track social media content across platforms.
* Develop campaigns for promotions, new products, branding, co-branding, and partnerships.
* Monitor platforms and manage engagement by responding to all brand and local page comments, reviews, and ratings.
* Grow followers and engagement across all social channels.
* Adapt tone and voice based on platform audience.
* Coordinate, schedule, and optimize national digital advertising campaigns.
** Email & SMS Marketing
*** Support content creation, editing, and proofreading for email and SMS campaigns.
* Build and maintain email templates; assist in campaign segmentation and A/B testing (experience a plus).
* Deploy SMS campaigns.
** Website & CMS Management
*** Update website content, landing pages, and digital assets.
* Manage consumer and franchise websites.
* Use analytics to track and evaluate customer experience, optimize for conversions, and improve guest engagement.
* Collaborate on website initiatives to improve sales and performance.
* Knowledge of HTML, CSS, or other coding languages is a plus.
** Vendor Management
*** Manage relationships with external marketing vendors.
** Loyalty Program Coordination
*** Support content creation and campaign execution for Cousins Club Rewards.
* Experience with the Punchh loyalty platform is a plus.
** Budgeting & Project Management
*** Manage marketing budgets and project timelines efficiently.
** Local Store Marketing & SEO Support
*** Maintain and optimize location data on Google My Business and other platforms.
* Implement SEO and local search strategies to increase online visibility.
** Analytics, Reporting & Performance
*** Track performance metrics across campaigns and channels.
* Report ROAS and campaign effectiveness.
** Innovation & Emerging Technologies
*** Research emerging marketing technologies and trends.
* Evaluate potential adoption and provide recommendations.###
** Preferred

Skills & Qualifications
*** Experience in multi-channel marketing.
* Strong project management skills with attention to detail.
* Ability to adapt messaging for various platforms and audiences.
* Creative thinker with a focus on data-driven decision making.
* Comfortable working independently and collaboratively in a fast-paced environment.###
** Key Roles include:
*** Loyalty, SMS & Email Marketing Support
* Digital Platform & Website Management
* Store Listings & Local Search Execution
* Social Media & Organic Content Execution
* Guest Feedback & Reputation Support
* Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
* 3–5 years of experience in digital marketing, social media, and project management
* Hands-on experience with digital design, programming, or front-end development (HTML/CSS or other languages)
* Experience in a restaurant or service organization highly desirable
* Google Ads and Google Analytics certifications preferred
* Proficiency with social media and location management tools (e.g., Facebook, Instagram,…