B2B Marketing Strategist

Job Title:

B2B Marketing Strategist

Job Description

We're Concentrix. The global technology and services leader that powers the world’s best brands, today and into the future. We’re solution-focused, tech-powered, intelligence-fueled. With unique data and insights, deep industry expertise, and advanced technology solutions, we’re the intelligent transformation partner that powers a world that works, helping companies become refreshingly simple to work, interact, and transact with. We shape new game-changing careers in over 70 countries, attracting the best talent.

Our game-changers around the world have devoted their careers to ensuring every relationship is exceptional. And we’re proud to be recognized with awards such as World’s Best Workplaces, Best Companies for Career Growth, and Best Company Culture, year after year.

Join us and be part of this journey towards greater opportunities and brighter futures.

The B2B Marketing Strategist is the SME for B2B and B2B Partner Marketing. The SME will leverage a combination of tech and agency capabilities along with productized solutions within PMG as well as partner with our broader B2B sales practice to design solutions that meet client objectives and KPI commitments. These solutions will encompass data, technology, marketing and analytics strategies and will be based on a combination of industry best practice and Concentrix proprietary experience.

Concentrix operates an AI-native marketing model that embeds intelligence across the full demand generation lifecycle, from strategy design and campaign architecture through execution and reporting. This role is responsible for translating that model into strategic recommendations for B2B clients and prospects, and is expected to work fluently within Concentrix's AI-native tools and workflows to sharpen strategic thinking and pressure-test recommendations — not just understand them conceptually — without requiring deep technical ownership of the underlying platform.

• Contribute to setting a new standard for communications planning, leveraging the extensive capabilities across Concentrix, with a specific focus on partnering with the B2B Sales Practice.
• Enhance the existing B2B communications planning methodology
• Educate the broader organization on modern B2B marketing best practices.
• Understand data, technology and marketing communications requirements among target B2B client prospects
• Help pre-define communication solutions that support critical B2B and B2B partner engagement stages: demand generation, up-sell/cross-sell and renewals.
• Work with our digital advertising team to partner with leading data and technology providers to enable best-in-class capabilities.

• Proactive sales support internally and with B2B clients for marketing solutions.
• Partner with sales and solutions teams to develop new prospective marketing solutions and strategies, supporting new business bids and proposals.
• Maintain a full understanding of Concentrix capabilities and product offerings and can align them to best suit the clients’ needs
• Understand where, when and how to apply Concentrix capabilities and product offerings to meet client needs and satisfy their objectives
• Use client and end-customer insights, best practices and past performance as foundation for forming strategic recommendations.
• Continuous learner by nature. Maintains a broad understanding of B2B buyer trends.
• Develop and maintains partnership with key technology partners that enable the product offering.

• Actively use AI tools (e.g., Claude, Microsoft Copilot) as part of daily strategic work — research, competitive analysis, client recommendations, proposal development — and…