Inside Sales Representative

Are you ready for what’s next? Explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Location: Menomonee Falls, WI
Workplace Category: Hybrid
Travel Required: May be required to support customer relationships
Direct Reports: 0
Pay Range: 63,800 – 90,500 annually
Visa Sponsorship: Applicants must be currently authorized to work in the United States; this position is not eligible for employment visa sponsorship now or in the future.
Relocation: Not applicable

The Inside Sales Representative (ISR) is responsible for proactively managing and developing revenue from a defined group of customers assigned by the Sales Director. Working in close alignment with the broader Sales team, the ISR engages customers primarily via phone, video, email, and CRM-driven workflows to drive sales execution, customer satisfaction, and account growth. The ISR plays a critical role in maintaining consistent customer contact, qualifying opportunities, executing outbound and inbound sales activities, and supporting territory and account strategies established by Sales leadership.

The role is highly execution-driven, with clear expectations around activity levels, pipeline management, and revenue contribution.

• Proactively call on and manage assigned customers as defined by the Sales Director.
• Execute inbound and outbound sales activities, including follow‑ups, promotions, reactivation, and opportunity qualification.
• Act as a primary point of contact for customers on product availability, pricing, basic technical information, and order‑related inquiries.
• Drive incremental sales through product recommendations, cross‑selling, and upselling within the assigned portfolio.

• Identify, qualify, and advance sales opportunities within assigned accounts.
• Maintain an accurate and up‑to‑date sales pipeline in CRM.
• Support lead follow‑up and opportunity handoff to field sales or account managers where applicable.
• Execute sales campaigns and initiatives aligned with sales priorities and product launches.

• Work closely with field sales, account managers, and sales leadership to ensure coordinated coverage and customer experience.
• Support territory strategies by maintaining consistent contact with customers not covered by field sales.
• Escalate complex opportunities, risks, or customer issues to the appropriate sales or support resources.

• Support customers through the sales process, including quotation, order placement, and basic order status follow‑up.
• Ensure accuracy in orders, pricing, and documentation in line with company policies.
• Coordinate with internal teams (customer service, operations, sales ops) to resolve customer issues efficiently.

• Accurately document all customer interactions, activities, and next steps in CRM.
• Track customer engagement, opportunity progression, and sales activity against targets.
• Provide regular updates and feedback to Sales Director and sales team on account activity and market insights.

• Sales Performance
  • Achievement of assigned revenue or booking targets.
  • Incremental sales growth within the assigned customer portfolio.
  • Conversion rate of opportunities and leads.
• Activity & Execution Metrics
  • Number of outbound customer calls and meaningful customer interactions per week.
  • CRM compliance and data accuracy.
  • Follow‑up timeliness and opportunity velocity.
• Pipeline Health
  • Value and quality of active pipeline.
  • Opportunity progression and aging.
• Team Contribution
  • Effective collaboration with field sales and internal stakeholders.
  • Support of sales campaigns, promotions, and strategic initiatives.

• Bachelor’s degree in business, marketing, or related field (or equivalent experience).
• 2+ years of inside sales experience in marine,…