Senior Analyst, Advertising Technology

About This Role

The Senior Analyst conducts innovative research and delivers advice to clients through written reports, consulting, client inquiries, and speeches. As part of Forrester's B2C marketing research team, the Senior Analyst serves leaders who are navigating rapid changes across the advertising technology (adtech) ecosystem and making strategic, organizational, and technology decisions to enable customer‑centric advertising strategies. We are looking for a recognized adtech expert who can clearly articulate where the industry is headed, challenge conventional wisdom, and help Forrester's clients navigate an increasingly complex advertising environment.

• IP creation: Plan, own, and evolve an integrated research and content portfolio that delivers clear, defensible points of view through original research and published insights.
• Client engagement: Apply Forrester's research and frameworks to help clients solve business challenges through short‑ and long‑term consulting engagements.
• Events and sales support: Build Forrester's market presence by presenting at events, speaking with the press, and partnering with analyst relations and sales to evangelize our coverage with clients and prospects.

• At least five years' relevant experience in adtech and digital media at an agency, technology vendor, brand (in‑house), or consulting firm.
• An understanding of the adtech ecosystem, including how platforms, data, identity, activation, and measurement capabilities fit together across buy‑ and sell‑side use cases, and how it intersects with services solutions such as those provided by agencies, and the industry's vendor landscape.
• Demonstrated expertise in consumer privacy trends and regulations (e.g., GDPR, CCPA/CPRA, and evolving global privacy standards) and their impact on advertising identity, audience targeting, measurement, and data strategy.
• An understanding of media planning, buying, and ad ops processes.
• Superior writing, presentation, and analytical skills.
• The ability to be bold and conceptual yet practical and actionable.
• A profound spirit of collaboration as part of a supportive, integrated team.
• The ability to travel 20% to 30% based on client need.

Base salary range: $119,000 - $193,000

Base salary range for New York City, NY: $136,000 - $222,000

FLSA Status:
Exempt

Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester's recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accom

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