Digital Marketing Manager

Digital Marketing Manager (Meridian,  - Onsite)

• Conduct keyword research for blog and glossary topics using SEO tools (e.g., SEMrush)
• Create SEO-driven content outlines for blog articles and product pages (structure, headings, intent, and target keywords) for business units
• Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages
• Manage content workflow from intake through publication (backlog → in progress → review → published)
• Maintain content pipeline visibility and status tracking for stakeholders
• Track and report basic content performance
• Report on content performance, highlighting what was successfully executed versus what did not meet expectations
• Review and optimize draft content to ensure strong SEO structure and alignment with target keywords
• Conduct off‑site outreach to build high‑quality backlinks
• Strengthen internal linking by strategically connecting related pages across the site

• Enhance existing content for GEO performance by rewriting definitions, structuring answer‑first sections, and improving clarity for AI‑driven search
• Develop and expand FAQ sections using targeted queries, ensuring concise, technically accurate, and AI‑friendly responses
• Apply consistent content structuring best practices (headers, bullets, short‑form answers) to improve retrieval in AI Overviews and LLMs
• Strengthen entity coverage and internal linking by incorporating related technologies, use cases, and optimized anchor text
• Execute scalable on‑page optimizations using provided briefs, checklists, and tools to improve visibility across search and generative platforms

• Bachelor’s degree in marketing, Communications, English, or a related field
• 3+ years’ experience in SEO, content marketing, or digital marketing
• Familiarity with SEO tools (SEMrush or similar)
• Strong understanding of keyword research and search intent
• Familiarity with GEO concepts and AI search optimization — understanding of how LLMs discover, read, and cite content
• Experience writing or editing for AI‑readiness, including semantic structure, conversational keyword integration, and entity optimization
• Strong cross‑functional collaboration skills, including the ability to work directly with tech teams on site health and schema implementation needs
• Strong communication skills and attention to detail
• Experience with project management platforms (Workfront)
• Exposure to analytics tools (Google Analytics, Adobe Analytics)
• Background in B2B or technical content environments (Semiconductors, memory and storage)
• Ability to write technical content (AI tools may assist with drafting)
• Exposure to GEO tools such as Athena, Gradial, or similar platforms that track AI visibility and citations
• Experience with AI agents, humanizing AI content, etc.