Heavy Rents Manager

Heavy Rents Manager

The Heavy Rents Manager is responsible for the overall leadership and performance of the Heavy Rents business across the Western States territory. This role is accountable for revenue growth, profitability, fleet utilization, fleet return on investment, customer satisfaction, operational excellence, safety performance, and employee development. Working closely with Regional Managers, Sales Managers, Fleet Management, and branch leadership teams, the Heavy Rents Manager develops and executes strategies that drive sustainable growth, maximize fleet performance, and deliver consistent customer experience.

The position serves as the primary leader of the Heavy Rents business by driving accountability, developing talent, promoting a strong safety culture, and positioning the organization to achieve short-term objectives and long-term growth goals.

Since 1956, Western States Equipment Company has been a leading employer across Idaho, Oregon, Washington, Montana, and Wyoming. We are driven by our mission of solving our customers' toughest challenges, guided by our core values of Safety, Excellence, Teamwork, Integrity, Accountability, and Innovation.

By joining Western States, you commit to upholding these values while contributing to our purpose of building our communities for a better tomorrow. Safety and our Customer Care Commitment remain foundational to our mission and the standard by which we measure our success.

Safety

• Actively cares, promotes, manages, and advocates for safety at Western States. As a team member in the organization, it is critical to ensure all employees, vendors, and clients have a safe work environment while adhering to all applicable safety policies, procedures and standards.

• Embraces our caring culture where we each care to adhere with applicable safety policies, PPE expectations and stop work authority.

Customer Care Commitments

• Convey Warmth and Empathy – Acknowledge customers and greet everyone with an authentic smile.

• Actively Listen – Give your full attention, make eye contact, avoid interrupting, and ask clarifying questions.

• Build Trust – Take ownership, act with urgency, and follow through on commitments.

• Say Thank you – Express genuine appreciation for effort, feedback, and collaboration.

Essential Functions

• Lead overall performance and daily operations of the Heavy Rents business.
• Develop and execute business plans that drive revenue growth, profitability, utilization, and market share.
• Monitor KPIs and implement action plans to achieve business objectives.
• Participate in annual budgeting, forecasting, and strategic planning.
• Partner with Fleet Management on acquisition, allocation, and disposition strategies.
• Ensuring equipment availability aligns with customer demand and market opportunities.
• Optimize fleet utilization and return on rental assets.
• Support pricing and resale strategies for used rental fleet equipment.
• Partner with sales leadership to support customer acquisition, retention, and market penetration.
• Promote consistent, high-quality customer experience across all locations.
• Develop and maintain operational standards, processes, and best practices.
• Ensure compliance with company policies, procedures, and regulatory requirements.
• Champion Western States' safety culture and promote a safe work environment.
• Lead continuous improvement initiatives that increase efficiency, productivity, and service quality.

Leadership Responsibilities

• Lead, coach, and develop managers and employees supporting the Heavy Rents business.
• Establish clear expectations and hold teams accountable for performance, safety, and customer results.
• Support recruiting, hiring, onboarding, succession planning, and employee development.
• Foster a culture of accountability, collaboration, continuous improvement, and employee engagement.
• Build strong partnerships with Regional Managers, Sales Managers, Fleet Management, Product Support, Finance, HR, Safety, and branch leadership.

Knowledge

Skills and Abilities

• Strong understanding of equipment rental operations, fleet management, and construction equipment markets.
• Strong financial and business acumen, including budgeting and profitability…