Growth Marketing Specialist

Overview

Gather, based in Boise, Idaho, is a rapidly growing company dedicated to revolutionizing funeral technology. Our innovative platform is designed specifically for funeral homes, driven by our deep respect for funeral directors and their vital role in supporting families during times of loss. We recognize that guiding loved ones through such difficult moments is one of the most honorable professions, so our team has committed years to reimagining funeral home software from the ground up.

Our vision is to equip funeral directors with world-class solutions that enhance operations and create a better family experience.

We’re seeking a curious, hands-on Growth Marketing Specialist to join Gather and help drive our next phase of growth. In this role, you’ll work closely with marketing and leadership to execute and optimize campaigns that generate demand, support revenue growth, and expand Gather’s presence within the funeral profession.

This role is ideal for a mid-career marketer with experience launching and optimizing digital campaigns, growing brands, creating content, and generating leads. You should be a deep marketing generalist who is excited to learn, test, and iterate in a fast-paced, mission-driven environment. You’ll have real ownership over campaign execution, marketing KPIs, and the opportunity to grow into a more senior growth role over time with direct mentorship from marketing leadership.

Job responsibilities include, but are not limited to:

• Conduct market and competitor research to inform campaign testing, messaging, and creative direction.
• Coordinate with internal stakeholders to align campaigns with product launches, partnerships, and company initiatives.
• Help maintain clean tracking and reporting through tools such as GA4, pixels, and UTMs.
• Set up, manage, and optimize paid digital campaigns across channels such as Google Ads, Meta, Linked In, Reddit, and more.
• Support demand generation initiatives by launching, testing, and iterating on campaigns that drive qualified leads and new business.
• Use design tools to create, adapt, and iterate on marketing assets across print, digital, and video formats while adhering to brand guidelines.
• Support lifecycle marketing efforts, including basic email or nurture campaigns.
• Assist with maintaining CRM marketing hygiene, including list management, tagging, segmentation, and basic data cleanup to ensure accurate reporting and campaign execution.
• Support the execution of state conferences, national conventions, and industry events, including pre-event promotion, on-site marketing support, and post-event follow-up coordination.
• Assist in developing and executing print marketing campaigns, including flyers, brochures, signage, and event collateral.
• Document learnings, experiments, and processes to support scalable growth over time.

• All items listed under About The Position above are representative responsibilities for this role.

You’re a motivated, detail-oriented, deep generalist marketer with a strong interest in growth, experimentation, and performance marketing. You enjoy rolling up your sleeves, learning new tools, and seeing the direct impact of your work. You thrive in environments where you’re trusted with responsibility and supported through mentorship. The right candidate will have the following qualities:

• Hands-on experience launching or managing paid ad campaigns (Google Ads, Meta, or similar).
• Strong analytical mindset with the ability to interpret performance data and make data-informed decisions.
• Comfortable owning creative execution end-to-end – from concept to production to iteration – using tools like Canva, Figma, video editing software, or similar platforms.
• Comfort learning new tools, platforms, and workflows quickly.
• A bias toward action, testing, and continuous improvement.
• Strong organizational skills and ability to manage multiple initiatives at once.
• Clear written and verbal communication skills.
• Curiosity about how technology, automation, and AI can improve marketing outcomes.

You will have access to top-notch medical coverage, comprehensive vision and dental plans, a 401 (k) with match eligibility to secure your financial future, and the following:

• 24/7 online physician consultations
• Virtual mental health resources
• Life coaching
• Engaging employee community groups
• Cash rewards for healthy habits and fitness reimbursements