Digital Marketing Manager

About OTSI

OTSI is a global technology partner providing enterprise IT consulting, digital solutions, and managed services. With over 26 years of experience, we help organizations modernize complex technology landscapes, harness data, and build scalable AI‑led ecosystems to accelerate innovation and business growth.

Digital Marketing Manager

We have an immediate opening for a Digital Marketing Manager to lead SEO and content marketing initiatives.

• Conduct keyword research for blogs and glossary topics using SEO tools such as SEMrush.
• Create SEO‑driven content outlines for blog articles and product pages, defining structure, headings, intent, and target keywords for business units.
• Coordinate with writers, agencies, internal teams, and AI tools to move content through production stages.
• Manage content workflow from intake through publication (backlog → in progress → review → published).
• Maintain content pipeline visibility and status tracking for stakeholders.
• Track and report basic content performance, highlighting successful executions and areas for improvement.
• Review and optimize draft content to ensure strong SEO structure and alignment with target keywords.
• Conduct off‑site outreach to build high‑quality backlinks.
• Strengthen internal linking by strategically connecting related pages across the site.
• Enhance existing content for GEO performance by rewriting definitions, structuring answer‑first sections, and improving clarity for AI‑driven search.
• Develop and expand FAQ sections using targeted queries, ensuring concise, technically accurate, and AI‑friendly responses.
• Apply consistent content structuring best practices (headers, bullets, short‑form answers) to improve retrieval in AI overviews and LLMs.
• Strengthen entity coverage and internal linking by incorporating related technologies, use cases, and optimized anchor text.
• Execute scalable on‑page optimizations using provided briefs, checklists, and tools to improve visibility across search and generative platforms.

• Bachelor’s degree in marketing, communications, English, or a related field.
• 3+ years of experience in SEO, content marketing, or digital marketing.
• Familiarity with SEO tools (SEMrush or similar).
• Strong understanding of keyword research and search intent.
• Familiarity with GEO concepts and AI search optimization – understanding how LLMs discover, read, and cite content.
• Experience writing or editing for AI readiness, including semantic structure, conversational keyword integration, and entity optimization.
• Strong cross‑functional collaboration skills, including the ability to work directly with tech teams on site health and schema implementation needs.
• Strong communication skills and attention to detail.
• Experience with project management platforms (e.g., Workfront).
• Exposure to analytics tools (Google Analytics, Adobe Analytics).
• Background in B2B or technical content environments (semiconductors, memory and storage).
• Ability to write technical content (AI tools may assist with drafting).
• Exposure to GEO tools such as Athena, Gradial, or similar platforms that track AI visibility and citations.
• Experience with AI agents, humanizing AI content, etc.