Media Executive - Wtok

WTOK-Station-Meridian, MS
815 23rd Avenue
Meridian, MS 39301, USA

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top‑rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top‑rated television station and 100 markets with the first and/or second‑highest‑rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV households.

Gray also owns Gray Digital Media, a full‑service digital agency offering advanced digital marketing strategies for national and local clients. Additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WTOK: WTOK‑TV is a trusted ABC network station with a history of serving the communities of eastern Mississippi and Western Alabama with top‑rated news, weather, and sports. We also offer syndicated programming on the CW and myTOK networks. We take pride in serving our viewers, our community, and our advertisers for 70 years.

Our mission is to be engaged with the community and promote civic and economic development with a focus on improving the lives of our viewers. We use cutting‑edge technology to provide accurate and timely news information on television and digital platforms.

WTOK‑TV is looking to grow its already commanding share of the local broadcast and digital revenue market. To do so, we are looking for the next high‑level consultant to join our team. Our ideal hire will be self‑motivated to exceed expectations and possess strong consultancy skills and an entrepreneurial spirit. This candidate thrives in a position that holds no limits to growth or success.

The Business Development Consultant role is a sales role responsible for identifying, qualifying, and acquiring new prospects and connecting them with our innovative marketing solutions to help them grow their business. This is a role focused on acquiring high‑quality clients with significant short and long‑term revenue potential.

• Research opportunities in our market, generate and follow through on sales leads, both warm and cold, and manage an active pipeline of potential revenue.
• Maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
• Responsible for the full sales cycle from prospect to close.
• Expected to become an expert in marketing and provide insights, recommendations, and consultancy to build productive and long‑lasting relationships with clients.
• Design and present marketing presentations professionally and enthusiastically.
• Meet or exceed sales expectations, goals, and budgets, and manage their own book of sales revenue for retention and growth opportunities.
• Communicate and collaborate effectively internally across all WTOK departments and support staff.

• Outside sales experience preferred.
• Microsoft Office Word and Excel experience preferred.
• Strong PowerPoint and presentation skills are a plus.
• Self‑motivated, high‑energy salesperson.
• Excellent organizational, time management, verbal, and writing skills.
• Ability to be a team player.
• A strong work ethic and the ability to formulate and execute a daily plan are a must.
• Must meet the Gray Television driving requirements.

If you feel you’re qualified and want to work with a great group of people, go to (Use the "Apply for this Job" box below). you may type in the job title, station call letters, or click on apply now
, upload your resume, cover letter, and references.

Current employees who are interested in this position can apply through the Gray‑TV Ulti Pro self‑service portal.

WTOK‑TV/Gray Media is a drug‑free company.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color,…