Marketing Automation Specialist

Introduction

You understand your audience. You live and breathe strategy. And you’ve got the data to back up every one of your amazing ideas. Join a team where you’re empowered to bring the very best of the tech world to market—and to bring your biggest ideas to life.

What We Do: We calm the confusion of IT by guiding the connection between people and technology. If a customer is looking for a better way to manage their warehouse inventory, equip their workforce, or secure their data, we make it happen. All it takes is finding the right combination of tech hardware, software, cloud solutions, and support services. That’s what we do.

We’re the IT Department’s IT Department.

Who We Are: Our team is made stronger by a multitude of backgrounds, experiences, and perspectives. It’s what makes Connection unique—what drives us to innovate and create technology solutions that stand apart from the crowd. We’d love for you to be a part of that fabric, to share your ideas and experiences with a team that thrives on fresh thinking, creativity, and helping others.

Why You Should Join Us: You’ll find supportive teammates and a rewarding career at Connection—plus great benefits. We take pride in supporting employees with a total rewards package that provides financial, emotional, and physical resources for you and your family. Our compensation, 401k plans, medical insurance, and other benefits are progressive and competitive. We value the importance of our employees’ emotional well‑being.

To support employees, we provide free therapy visits, mental health coaching and tools, and meditation resources. You’ll also enjoy a generous paid time off package that includes not only vacation and care time, but also Wellness and Volunteer Time Off days.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

The Marketing Automation Specialist handles the day-to-day function of the automation channel as well as fostering improvement and growth. The Specialist works with multiple departments, i.e., Digital Marketing, Product Management, Events, etc., to meet their communication needs. Execution of campaigns includes sending emails to new prospects, reengaging with existing dormant customers, promoting company events, and more. The Specialist improves the effectiveness of the email channel, properly selecting the right audience for each campaign, to increase user engagement and conversion rates.

Additionally, the Marketing Automation Specialist contributes to the company’s digital lead generation activities. Working cross-functionally, the Specialist works with Marketing, Product Management, and Sales to capture leads on the websites. The Specialist creates lead capture forms for deployment on the sites - working to improve conversion rates, increasing the number of leads generated, as well as maintaining the quality of the leads.

• Executes company and vendor partner email promotion and communication activities.
• Implements email marketing campaigns.
• Works with Creative to craft engaging communications and meet deadlines – proofread emails for clarity, create compelling CTAs (A/B test as needed); deploy emails through Marketo.
• Supports the objectives of multi-channel campaigns – aligns with the company’s overall strategy, branding, and marketing and sales goals; collaborates with Digital Marketing, Events, and Product Management.
• Ensures emails follow industry policies and best practices.
• Analyzes campaign performance and make adjustments as needed - adjust timing and frequency to improve engagement and optimize retention; conduct comparative analysis (previous campaigns, other channels, industry averages).
• Assists Manager, Marketing Automation to plan, analyze, and execute marketing automation strategy, including defining goals and objectives while ensuring adherence to ethical standards.
• Improves the overall quality of email database(s) and increases their size – conducts periodic database reviews, removes inactive participants; identifies target audience(s) and grows the company’s email database(s); ensures…