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Assistant Store Manager

Job in Merrimack, Hillsborough County, New Hampshire, 03054, USA
Listing for: Tapestry
Full Time position
Listed on 2026-03-01
Job specializations:
  • Retail
    Retail & Store Manager
  • Management
    Retail & Store Manager
Salary/Wage Range or Industry Benchmark: 100000 - 125000 USD Yearly USD 100000.00 125000.00 YEAR
Job Description & How to Apply Below
Position: Assistant Store Manager I

Overview

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

A robust, inclusive employer, Coach is an equal opportunity and affirmative action employer. All employment decisions are based on qualifications as they relate to the position and are made without regard to age, sex, sexual orientation, gender identity or expression, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-protected basis.

Visit Coach at

Responsibilities

Assistant Store Manager role responsibilities are focused on sales leadership, operations, and people development. The role emphasizes driving sales results through team development, safeguarding Coach standards, and adapting to various store roles to support business needs.

SALES

  • Understands organizational objectives and makes decisions in partnership with the Store Manager that align with Company priorities and values
  • Develops sales strategies, initiatives and growth across all categories; communicates goals to the team, tracks store performance and achieves sales
  • Productivity Management: holds the management team accountable for personal productivity and management contribution
  • Develops clienteling strategy; implements and monitors over time, to achieve business goals in partnership with the Store Manager
  • Understands market changes with potential impact on business performance and supports the execution of sales strategies/tactics
  • Brings best self to work through Coach’s Guide to Style; ensures all associates follow expectations
  • Acts as brand ambassador to drive loyalty and business (i.e., charity events, local associations, mall initiatives)
  • Resolves customer issues timely; partners with Store Manager and/or District Manager as needed
  • Develops team to build long-term relationships with customers to drive business
  • Takes initiative with ownership and accountability for results of self and others
  • Works with Store/District Manager to protect and drive business needs
  • Ensures daily tasks are completed without impacting service standards
  • Approaches challenges promptly and takes action to course-correct when appropriate
  • Builds trusting relationships with peers and team; advocates for the Brand
  • Welcomes feedback and sets short and long-term goals to achieve personal metrics and store performance
  • Delegates and empowers others
  • Creates enthusiasm and positivity for a shared vision and mission
  • Recognizes and values individual performance

OPERATIONS

  • Evaluates performance of all team members and provides consistent feedback; creates/action plans for development with Store Manager
  • Resolves performance problems using appropriate coaching techniques
  • Adheres to all retail policies and procedures including POS and Operations
  • Leverages Coach tools and technology to support service and store operations
  • Recruits, interviews, on-boards and collaborates with Store Manager on strategies to maintain top-talent; builds a talent bench
  • Manages daily operational tasks including selling, service, operations, payroll, HR and loss prevention
  • Demonstrates strong business acumen; forecasts in partnership with Store Manager and plans/budgets to meet business needs

Interacts and communicates with Lead Supervisor and Store Manager

  • Maintains interior and exterior upkeep of building with partnership from the corporate office; ensures esthetic and safety requirements are met
  • Adheres to all retail policies and procedures including POS and Operations
  • Leverages and understands Coach’s tools and technology to support Service and Operations of store
  • Competencies required:
  • Drive for Results:
    Exceeds goals; top performer; bottom-line oriented
  • Customer Focus:
    Dedicat…
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