Product Manager

1. Measurement & Attribution Expertise (Core of team’s solutioning and transforming focus)

They should have a knowledge of digital marketing technologies, acquisition measurement and some familiarity with attribution methods.

• Digital measurement frameworks (conversion tracking, funnel analysis)
• Attribution methodologies (rule-based, data-driven, MMM basics)
• Experimentation and incrementality (A/B testing, lift measurement)
• Understanding of customer acquisition journeys across channels

Given the transformation focus:

• Experience applying AI/ML in marketing or measurement contexts
• Familiarity with predictive modeling, segmentation, or optimization
• Ability to translate AI capabilities into practical business use cases (not just theory)
• Comfort working with data science teams and interpreting model outputs

• Experience with Adobe Solutions:
  Analytics / Experience Cloud /
  Workfront / Attribution
• Data handling experience is a plus but not necessary (SQL, large datasets, data pipelines awareness)
• Exposure to cloud/data platforms
• Understanding of tracking infrastructure (tags, pixels, SDKs)

• Ability to frame ambiguous problems into structured solutions
• Connect measurement strategies to business outcomes (growth, acquisition efficiency)
• Prioritize effectively when multiple stakeholders have competing needs
• Think long-term (scalable solutions) while delivering short-term value