Vice President of Sales - Food, West Region

Vice President of Sales – Food, West Region

Refrigi Wear, the global leader in insulated industrial workwear and protective apparel for extreme environments, is seeking a strategic, high-performing Vice President of Sales – Food, West Region to lead and accelerate growth across one of our most critical verticals.

This leadership role is ideal for a proven sales executive who thrives in building high-performing teams, driving strategic account expansion, and delivering measurable revenue results within cold-chain, food processing, distribution, and temperature-controlled storage sectors.

This is more than a regional sales leadership role - it is an opportunity to shape market expansion, deepen enterprise relationships, and build a high-performance commercial engine across the Western United States.

If you are a growth-oriented sales executive who thrives in complex B2B environments and knows how to scale revenue across multi-location accounts, this role was built for you.

Refrigi Wear, Inc. is the industry's leading manufacturer of insulated industrial workwear, accessories, and personal protective equipment for subzero temperatures, inclement weather, and low-visibility environments. Our products are trusted across food processing, cold storage, warehousing, distribution, and temperature-controlled supply chains.

For more than 70 years, Refrigi Wear has protected the people who power the cold chain - from food processing facilities and cold storage warehouses to distribution networks and temperature-controlled supply chains.

We are trusted, respected, and growing.

Our culture blends strong family values with performance-driven accountability. We invest in our people, move decisively, and win together. This is a company where leaders are empowered to make an impact.

As VP of Sales – Food, West Region, you will own regional revenue growth and commercial strategy for the Food vertical across the Western U.S. This role is vital to sales organizational effectiveness, strategic account development, and cross-functional alignment across Regional Sales Directors, Inside Sales, and National Account teams within the West.

This leader will drive growth through:

• New customer acquisition
• New facility penetration within existing enterprise accounts
• Increased wallet share
• Increased sales volume and reorder frequency
• Strategic pricing and margin management
• Reduction of customer churn

In addition to managing the regional sales organization, the VP will personally engage with high-value regional and multi-location accounts to strengthen executive relationships, negotiate strategic agreements, and accelerate revenue achievement.

• Develop and execute a comprehensive West Region food sales strategy aligned to corporate and vertical growth objectives.
• Establish annual revenue targets, growth plans, and territory performance expectations for the region.
• Drive new customer acquisition within food processing, cold storage, distribution, and warehousing segments across the Western region.
• Expand footprint within existing enterprise accounts through new facility penetration and expanded category adoption.
• Increase wallet share and multi-line product adoption across key regional accounts.
• Implement pricing and margin strategies that balance competitiveness with profitability.
• Establish measurable KPIs for revenue growth, churn reduction, and pipeline development within the region.

• Lead and develop Regional Sales Directors within the West Region.
• Build a culture of accountability, execution, and CRM discipline
• Coach and mentor sales leaders on strategic selling, territory planning, and executive engagement.
• Partner with HR to recruit, retain, and develop top-tier regional sales talent.
• Align regional compensation and incentive plans with growth and performance objectives.

• Personally manage and develop executive relationships with top regional and multi-location food accounts.
• Participate in high-level sales meetings, contract negotiations, and strategic planning sessions.
• Support complex deals,…