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Licensed Optical General Manager

Job in Mesa, Maricopa County, Arizona, 85201, USA
Listing for: West Point Optical Group
Full Time position
Listed on 2026-09-01
Job specializations:
  • Management
    Operations Management, Retail & Store Manager
Salary/Wage Range or Industry Benchmark: 75000 - 95000 USD Yearly USD 75000.00 95000.00 YEAR
Job Description & How to Apply Below

Overview

Join to apply for the Licensed Optical General Manager role at West Point Optical Group
.

Major duties & responsibilities
  • Drive profitable store sales by fostering a patient focused retail culture.
  • Attainment of plan sales goal and comp store sales growth.
  • Positive comp store contribution (year-on-year improvement).
  • Manage payroll cost effectively, in accordance with Company standards.
  • Manage gross margin, in accordance with Company standards.
  • Effectively train and develop associates to consistently provide a patient care focused experience.
  • Develop team of administratively skilled associates that provide support on daily operational tasks.
  • Develop strong professional relationships with Doctors.
  • Ensure appropriate coverage and quality of Doctor hours.
  • Implementation of initiatives to increase number of exams and conversion of exams to sales.
  • Participate in business planning and business updates.
  • Accountable for the recruitment, training, development, and retention of high performing associates, as measured by:
    • Selection of brand right associates who demonstrate desired patient care behaviors
    • Effective and consistent associate On Boarding
    • Utilization of effective daily practice and role-playing
    • Employee satisfaction through two-way communication
    • Proactive manpower planning for adequate bench strength
    • Ensuring positive patient satisfaction, as measured by patient retention and survey responses.
  • Ensure each store is effectively merchandised and presented according to standards as measured by:
    • Execution of planogram
    • Execution of visual appearance inside and outside of store (i.e., signage)
    • Maintenance of overall standards (i.e. cleanliness, housekeeping)
    • Associates exhibit professional presentation (i.e., attire) in accordance with Company standards
  • Ensure high quality through customer follow-up, accurate measurements, correct pricing, POS entry, and realistic service delivery time quote as measured by:
    • Ready when promised
    • Remake and return percent as compared to Company average
    • Calls to customers to follow-up on purchases
  • Maximize Managed Vision Care relationships and sales opportunities.
  • Timely implementation of approved Marketing programs
  • Execution of signage and promotions according to Company standards.
  • Execution of operational procedures:
    • Safety (security system, safety information posted, fire extinguishers, door locks)
    • Maintenance as measured by proper housekeeping, carpet, store front windows, proper lighting, and store safety (safety information posted, fire extinguishers and door locks)
Knowledge & skills
  • Proven track record of sales growth through sales skills and accountability for sales results.
  • Ability to train (through practice and role-play), coach, and develop excellent patient focused, and sales and results-oriented associates.
  • Demonstrated ability to deliver an outstanding experience during direct interaction with patients.
  • Ability to recruit and select associates and doctors.
  • Proven experience and results with a retail or customer service establishment.
  • Ability to present and implement decisive and creative solutions to opportunities to grow the business.
  • Ability to provide enthusiastic and concise communication to meet/exceed patient expectations.
  • Foster positive and results-oriented associate and doctor relationships.
  • Success in store merchandising and attention to detail.
  • Ability to manage priorities through adaptability and flexibility.
  • Willingness to take calculated risks
  • Attention to detail and follow-up.
  • Abilities to multi-task and delegate to maximize patient interaction.
  • Computer experience preferred.
Education

Bachelor s degree or comparable experience in retail operations.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Management and Manufacturing
Industries
  • Staffing and Recruiting
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