Marketing Content Strategist | Hybrid

The Marketing Content Strategist is to architect and execute a national content strategy that directly drives enrollment growth and elevates brand authority. As a strategic storyteller and editor, the Marketing Content Strategist will transform complex narratives from healthcare trends, workforce needs, and academic excellence into compelling, multi-channel content. Deliverables—spanning SEO, AI-driven discovery, video, and thought leadership—will build measurable demand and strengthen Pima Medical Institute’s reputation as a credible leader in career-focused education.

The Marketing Content Strategist will serve as the central content architect, partnering with executives, faculty, students, and partners to ensure a consistent, powerful voice across all owned, earned, and emerging channels.

Location: Phoenix, Arizona

• Elevate Pima Medical Institute’s national brand awareness, credibility, and authority
• Drive B2C and B2B demand generation through high-impact, search-optimized content
• Build content that performs across traditional search, AI answers, video platforms, and thought leadership ecosystems
• Establish Pima as a trusted voice in healthcare education, workforce development, and allied health careers.

• Serve as the central content architect, partnering with executives, faculty, students, and partners to cultivate a consistent and powerful brand voice across all channels.
• Develop and own the national content strategy, editorial calendar, and governance to support brand growth and enrollment objectives
• Architect content journeys that effectively move target audiences from discovery to conversion across all digital channels.
• Continuously leverage SEO, AI-driven discovery (AEO, GEO), and performance data to inform and optimize the content strategy.
• Research, write, edit, and produce high-impact content—including thought leadership, articles, video scripts, and demand-generation assets—that establishes credibility and drives action.
• Translate complex topics from academia, healthcare trends, and workforce needs into compelling, audience-centric narratives.
• Serve as the primary editor, ensuring all content maintains a consistent brand voice, message integrity, and high editorial standards.
• Partner with executive leadership, academic teams, and institutional stakeholders to source insights and co-create authentic stories.
• Collaborate with students, alumni, and employer partners to develop testimonial and success story content.
• Work closely with marketing, digital, and creative teams, and manage external agencies to ensure integrated planning and execution.
• Manage the content distribution and amplification strategy across owned, earned, and emerging channels.
• Monitor, analyze, and report on content performance metrics, using insights to demonstrate ROI and guide future initiatives.
• Periodic travel to attend and represent Pima Medical Institute at national conventions, company-sponsored events, and for on-campus collaboration.
• Additional job-related duties and responsibilities may be assigned.

• Content Strategy and Leadership
• Editorial and Storytelling Excellence
• Search, AI & Performance Optimization
• Cross-Functional Collaboration
• AI & Innovation

• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field from an accredited higher education institution.
• Possess 5+ years of progressive experience in content marketing, editorial leadership, or strategic communications.
• Demonstrate exceptional writing, editing, and storytelling proficiency across diverse formats, from long-form narratives to concise digital content.
• Apply a strong working knowledge of SEO principles, content performance analytics, and AI-influenced search dynamics to inform strategy.
• Exhibit a proven ability to manage multiple complex projects and diverse stakeholders within a fast-paced, deadline-driven environment.
• Have experience successfully collaborating with external agencies and leading cross-functional internal teams to achieve shared content goals.
• An equivalent combination of relevant education, training, and professional experience that demonstrates the…