Digital Marketing Manager- Media Buyer

Established in 2021,
Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well‑being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents.

Our multi‑brand and omni‑channel approach includes our own insurance carrier, insurance brands and partner brands.

Pets Best
, a subsidiary of IPH, offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service.

Job location: Remote

Job Summary: We are seeking a results‑driven Digital Marketing Manager
- Media Buyer with deep expertise in paid media, media buying, and discount/perks-based acquisition programs to own and scale customer acquisition across performance channels. This role is responsible for planning, executing, and optimizing multi‑million‑dollar media budgets while leveraging discount programs, employer perks, and partner marketplaces to drive incremental growth and cost‑efficient acquisition.

• Own day‑to‑day management of paid media across Google Search, You Tube, Meta (Facebook/Instagram), Programmatic/Display, CTV, and Paid Social
• Plan, forecast, and manage monthly and quarterly media budgets with a focus on CPA, ROAS, LTV, and CAC efficiency
• Work with agency partners to optimize bidding, audience targeting, creative, and landing pages to drive scalable, profitable growth
• Identify opportunities to improve incrementality and reduce media waste across channels

• Own strategy and execution for discount programs, employer perks, affinity partnerships, and perksite marketplaces (e.g., employee benefit portals, partner marketplaces, loyalty platforms)
• Manage relationships with perksite partners and aggregators, ensuring accurate offers, timely updates, and strong visibility
• Evaluate performance of discount‑driven acquisition, balancing volume, CPA efficiency, and customer quality/LTV
• Partner with finance, legal, and product teams to structure offers that drive acquisition without eroding margin
• Develop testing frameworks to assess incrementality and cannibalization of discount-based traffic

• Build and execute full‑funnel acquisition strategies across prospecting, retargeting, and partner‑driven channels
• Lead structured testing roadmaps for offers, discounts, messaging, and placement across paid and partner channels
• Translate performance insights into optimization opportunities across media and perks programs

• Collaborate with creative teams to develop performance‑driven messaging, including discount and value‑based offers
• Ensure consistent brand representation across paid media and partner/perks environments
• Partner with lifecycle and retention teams to align discount acquisition with long‑term value and retention strategies

• Own performance reporting across paid media and discount/perks channels, delivering clear insights to stakeholders
• Analyze cohort performance to understand LTV, retention, and churn differences between discounted vs. non‑discounted customers
• Leverage tools such as Google Analytics, ad platforms, attribution tools, and MMM (if applicable)

• Manage external media agencies and partner platforms, ensuring accountability and performance against goals
• Negotiate placements, fees, and promotional opportunities with perksite partners when applicable

• 5–10+ years of experience in digital marketing, paid media, or growth marketing
• Hands‑on experience managing media buying and performance channels
• Experience managing or…