Digital Marketing Web Specialist

Build It. Launch It. Improve It.The Law Office of Pietro Canestrelli, a growing tax law firm, is looking for a hands-on Digital Marketing & Web Specialist who can turn ideas into working marketing assets. We need an executor—not someone who only creates plans, manages vendors, or delegates the technical work. You should be comfortable building landing pages, updating websites, creating marketing funnels, implementing SEO improvements, connecting forms and automations, and measuring whether your work is generating qualified leads.

This is not a management position and does not currently include direct reports. You will work closely with our Marketing Manager and leadership team to execute marketing priorities, test new ideas, and strengthen the firm’s digital presence. Responsibilities:
Build and optimize landing pages, lead-generation funnels, forms, and conversion paths. Create and update website pages using established branding and templates. Maintain website content, links, images, calls to action, and overall functionality. Implement on-page and local SEO improvements. Conduct keyword and competitor research to identify ranking and content opportunities. Create email campaigns, nurture sequences, and automated lead follow-up. Connect website forms to CRM, scheduling, email, and tracking systems.

Upload and format blogs, videos, podcasts, lead magnets, and other digital content. Repurpose existing content into website pages, email campaigns, social content, and marketing assets. Assist with Google Business Profile optimization and local search visibility. Use GA4, Google Search Console, CRM data, and related tools to monitor traffic, leads, and conversions. Test headlines, page layouts, calls to action, forms, and other elements to improve conversion rates.

Perform routine website quality checks and coordinate with outside vendors when advanced development is required. Maintain clear project timelines and move approved initiatives from concept through launch. Bring forward practical ideas for increasing visibility, qualified consultations, and firm growth. Compensation: $58,000 - $65,000 yearly

• Build and optimize landing pages, lead-generation funnels, forms, and conversion paths.
• Create and update website pages using established branding and templates.
• Maintain website content, links, images, calls to action, and overall functionality.
• Implement on-page and local SEO improvements.
• Conduct keyword and competitor research to identify ranking and content opportunities.
• Create email campaigns, nurture sequences, and automated lead follow-up.
• Connect website forms to CRM, scheduling, email, and tracking systems.
• Upload and format blogs, videos, podcasts, lead magnets, and other digital content.
• Repurpose existing content into website pages, email campaigns, social content, and marketing assets.
• Assist with Google Business Profile optimization and local search visibility.
• Use GA4, Google Search Console, CRM data, and related tools to monitor traffic, leads, and conversions.
• Test headlines, page layouts, calls to action, forms, and other elements to improve conversion rates.
• Perform routine website quality checks and coordinate with outside vendors when advanced development is required.
• Maintain clear project timelines and move approved initiatives from concept through launch.
• Bring forward practical ideas for increasing visibility, qualified consultations, and firm growth.

• Marketing experience within a law firm, tax firm, financial services company, or other professional-services organization.
• Familiarity with Lawmatics, Hub Spot, Call Rail, Canva, Google Ads, and Microsoft 365.
• Basic HTML and CSS knowledge.
• Experience with local service-based SEO.
• Basic graphic design or video-editing skills.
• Experience using AI tools for research, content development, testing, and workflow efficiency.

• At least two years of hands-on digital marketing experience.
• Demonstrated experience building landing pages and editing websites.
• Working knowledge of Word Press, Webflow, Hub Spot, or similar platforms.
• Experience creating marketing funnels and automated email sequences.
• Understanding of on-page SEO, local SEO, keyword research, and website optimization.
• Familiarity with GA4, Google Search Console, Google Business Profile, and conversion tracking.
• Ability to learn and connect different marketing platforms.
• Strong attention to detail, organization, and follow-through.
• Ability to work independently from clear direction and established priorities.
• Good written communication and the judgment to maintain a professional brand.
• A portfolio showing websites, landing pages, funnels, email campaigns, or other marketing assets you personally created or substantially improved.

• $58,000 - $65,000 yearly
• $58,000-$65,000 per year