Performance Marketing Manager, Paid Social

Own paid social strategy and execution across Meta, Linked In, Reddit, Quora, and Tik Tok
Drive full-funnel campaigns from brand awareness through retargeting and conversion
Manage multi-million-dollar budgets, including pacing, forecasting, budget-vs-actuals analysis, and investment recommendations
Apply and refine the paid acquisition measurement framework, attribution philosophy, and budget allocation principles
Lead creative strategy and testing by briefing creative studios and agencies, structuring experiments, interpreting data, and building a learning roadmap
Serve as the paid social and AI-powered marketing workflow expert
Document playbooks and best practices for the paid acquisition team
Use AI tools to generate campaign briefs, develop copy variants, accelerate audience research, and build reusable systems
Identify, test, and validate new digital media channels and formats, including Google Demand Generation campaigns and ChatGPT ads
Run structured pilots, define success criteria, and decide whether to scale or stop tests
Partner with Web Marketing on landing page strategy, message match, and post-click conversion
Align with Brand and Influencer on organic-to-paid content feedback loops
Collaborate with Engineering on pixels, tracking, troubleshooting, and QA
Partner with Integrated Marketing, Product Marketing, Sales, Communications, and Web on integrated campaigns and performance insights

• 7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization
• Deep expertise in paid social and a track record of testing and scaling new channels
• Full-funnel ownership across two or more major paid social platforms, including Meta, Linked In, Reddit, Quora, or Tik Tok
• Hands-on in-platform execution, including campaign builds, audience/targeting strategy, creative testing, bid/budget management
• Significant budget responsibility and measurable pipeline impact
• Strong creative strategy and testing instincts
• AI-fluent in practice, with consistent use of AI tools for briefs, copy, and analysis
• Track record of implementing AI-driven efficiencies
• Excellent cross-functional collaboration skills
• Analytical and data-driven approach
• Clear point of view on attribution in imperfect measurement environments
• Comfort communicating paid social’s contribution to business outcomes

Demonstrates extensive expertise in paid social strategy and execution across multiple platforms, with a strong focus on AI-driven efficiencies and data analysis to optimize campaign performance and budget management.

• Paid Social Strategy
• Full-Funnel Campaign Management
• AI Tool Utilization
• Budget Management
• Cross-Functional Collaboration

• Performance Marketing
• Campaign Builds
• Audience Targeting Strategy
• Creative Testing
• Attribution Analysis
• Data-Driven Decision Making
• Budget Forecasting
• Digital Media Channel Testing
• Pacing and Budget Analysis
• Measurement Framework Application

• Analytical Approach
• Creative Strategy Instincts
• Collaboration Skills
• Communication Skills

• B2B SaaS
• Performance Marketing Agency
• High-Growth Consumer Organization
• Paid Acquisition
• Integrated Campaigns

• Meta
• Linked In
• Reddit
• Quora
• Tik Tok
• Google Demand Generation
• ChatGPT