Regional Chain Sales Manager

Responsibilities

• Drive and execute sales strategies for the Central Region, ensuring volume targets and growth objectives are met for all regional chain accounts.
• Build and maintain strong, long-term relationships with key chain customers to increase brand visibility and product penetration by optimizing new distribution and chain programming.
• Collaborate with the National Account team to adapt and implement successful strategies at the regional level, ensuring measurable improvements in execution and sales performance.
• Partner closely with regional distributors, internal MJUS sales teams, and marketing departments to ensure alignment on sales goals, promotional activities, and product launches.
• Manage day-to-day activities for all chain business, working closely with distributor Vice Presidents, Account Executives, and Trade development managers. Oversee merchandising and promotional strategies to maximize brand presence and sales in all assigned chain accounts.
• Develop and implement tailored training programs for distributor teams to enhance understanding of the MJUS portfolio and improve market execution.
• Utilize Power BI and sales analytics platforms to monitor performance, identify trends, and provide actionable insights to stakeholders.
• Manage and monitor budget and resource allocation for all trade marketing activities within the region.
• Act as a brand ambassador for the company, ensuring that all retail chain accounts understand and embrace the brand’s values, vision, and product offerings.

• Bachelor’s Degree required; MBA a plus.
• Minimum of 5 years’ experience in beverage alcohol and a minimum 3 years selling to National or Regional Account customers.
• Willingness to learn selling the Jägermeister way.
• Proven track record of successful sales, goal attainment, programming, and partnerships in on‑premise accounts.
• Skillful in working across teams internally and externally.
• Demonstrated budget and sales management skills.
• Understanding of digital marketing, social media platforms, and marketing plans.
• Managed third‑party agency relationships and maximized customer spend.
• Valid driver’s license and own vehicle required for travel.
• Thorough knowledge of state and federal laws and industry guidelines governing activities; familiarity with DISCUS Code of Responsible Practices and beverage alcohol laws and regulations a plus.
• Excellent computer skills across Microsoft Office and internal data systems.
• Proficiency in sales analytics tools (e.g., Nielsen, IRI, VIP, Power BI, or other sales reporting systems).
• Excellent time management and administrative skills.