Franchise Sales Account Representative

Responsibilities

• Proactively identify and target potential franchise business owners to expand our program adoption among InStride’s strategic Franchisor partners.
• Partner closely with Corporate Partner Success and Engagement Managers to align on goals, define the acquisition strategy, and provide regular updates to the Corporate Franchise stakeholders.
• Leverage outreach strategies including warm and cold calls, promotional campaigns, incentives, and PR to set meetings with prospective franchise business owners and operators.
• Conduct compelling product presentations and demonstrations to showcase the benefits of the InStride program offering, using insight into the prospect’s specific needs to tailor appropriately.
• Develop and implement effective sales plans to meet or exceed quotas and revenue targets. Collaborate effectively with sales and marketing teams to align strategies and messaging.
• Effectively communicate and align prospects with the terms and pricing of the InStride offering. Close sales opportunities and ensure successful contract signings.
• Stay informed about industry trends, competing offerings and market conditions to support informed and tailored sales execution.
• Maintain accurate records of sales activities, prospect interactions and opportunity forecasts using CRM systems like Salesforce. Support regular opportunity and pipeline reviews.
• Continuously update knowledge of InStride’s products and services to effectively communicate their value to potential clients.
• Gather and relay customer feedback and insights to relevant InStride teams and management, contributing to the refinement and development of our offerings.
• Travel as necessary (up to 30% of the year) and participate in industry events, conferences, and thought leadership initiatives to strengthen our brand’s presence and network with potential clients.

• Minimum of 3 years of experience in business-to-business sales for software, educational services, franchise benefits or related solutions.
• Proven track record of consistently meeting or exceeding sales targets.
• In-depth knowledge of the industry, market trends, and a keen understanding of client needs and pain points.
• Excellent communication and negotiation skills, with the ability to present complex ideas and solutions in a clear and persuasive manner, both virtually and in-person.
• Analytical mindset, proficient in using data to drive decision-making and inform strategy.
• Strong business acumen, strategic thinking, and the ability to align business objectives with sales and marketing initiatives.
• Self‑motivated, driven, and adaptable to a fast‑paced and dynamic work environment.
• A passion for professional growth, continuous learning, and a commitment to staying up‑to‑date with industry best practices.
• High EQ, with strong client presence; polished, punctual, business‑savvy, and comfortable engaging with stakeholders at all levels, especially small and medium business owners.