CPG Sales Director - Grocery, Retail, Food Service

Company Summary

Founded in Spring 2024, Rancher’s Premium Smokehouse delivers authentic, high quality smoked meats crafted using traditional methods and the finest cuts of meat. Rooted in Texas tradition and built for modern scalability, Rancher’s brings bold smokehouse flavor to retailers, distributors, and food service partners through operational reliability, strong supply chain partnerships, and a commitment to consistency, innovation, and category growth.

Rancher’s is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, pregnancy, or any other characteristic protected by law. Our policy of equal employment opportunity applies to all aspects of employment, including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training.

We are committed to fostering a fair and merit-based workplace.

We’re seeking a Food Service Sales Representative based in Dallas, TX who can hit the ground running. This role is ideal for a proven industry professional who thrives in a fast-moving environment, builds strong relationships, and knows how to drive meaningful, sustainable growth.

• Develop and execute sales strategies to expand DRC’s presence in the food service channel across key distributors, operators, and regional accounts.
• Identify, pursue, and close new business opportunities across key categories including smoked sausage, cooked proteins, and marinated meats.
• Manage and grow existing customer relationships through consistent follow-up, performance tracking, and partnership-building.
• Collaborate cross-functionally with operations, marketing, and R&D to deliver customer-specific programs and solutions.
• Maintain a strong understanding of category trends, pricing, and competitive landscape.

• 3+ years of experience in food service sales, ideally within meat, protein, or grocery-related categories.
• Established network within food service distributors, brokers, and operator accounts.
• Proven track record of sales growth and account management success.
• Highly motivated, entrepreneurial mindset with the ability to work independently.
• Strong communication, presentation, and negotiation skills.
• Based in Dallas, TX (or within daily commuting distance).

• Competitive base salary plus performance-based incentives.
• Opportunity to join a fast-growing, entrepreneurial organization with a national footprint.
• A culture that values accountability, initiative, and teamwork.
• The chance to make a tangible impact and help shape the future of our business.