Marketing Operations Specialist

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Location:

Mesquite, TX, US — Full Time

Salary Range: $63,920.00 To $75,200.00 Annually

Overview

This role is responsible for managing marketing systems, campaign execution, CRM organization, reporting, content deployment, and workflow automation. The ideal candidate is highly organized, has excellent time management skills, is system-oriented, and experienced in turning marketing strategy into executable programs across email, web, CRM, and sales enablement channels. This role works closely with the Revenue Marketing Manager and Creative team to ensure campaigns are launched efficiently, assets are properly deployed, and performance data remains accurate and actionable.

• Campaign Execution & Deployment
  • Build and launch email marketing campaigns in Hub Spot
  • Execute nurture workflows, lead routing, and lifecycle campaigns
  • Manage list segmentation, audience imports, and campaign scheduling
  • Coordinate campaign deployment timelines and execution schedules
• Marketing Systems & CRM Management
  • Maintain Hub Spot CRM organization, contact hygiene, and list integrity
  • Support lead management workflows and data quality initiatives
  • Audit and maintain marketing automation workflows
  • Assist in managing integrations between marketing platforms and internal systems
• Reporting & Performance Visibility
  • Track campaign metrics including email, lead conversion, and content performance
  • Support SQL, MQL, and lead attribution reporting; maintain dashboards for sales and leadership visibility
  • Assist with reporting preparation for executive presentations and business reviews
• Content Operations & Publishing
  • Publish blogs, case studies, landing pages, and gated content
  • Maintain content calendars and deployment schedules
  • Support content distribution across email, website, and social platforms
  • Work with the team to maintain content archives and asset libraries
  • Support sequence deployment and asset organization for business development teams
  • Maintain version control and access to customer-facing sales materials
• Event & Campaign Support
  • Support trade show campaign execution including pre-event, onsite, and post-event marketing workflows
  • Assist with registration systems, lead uploads, and post-event reporting

• Bachelor’s degree in marketing, Communications, Business, or related field preferred
• 3–6 years of experience in marketing operations, CRM management, email marketing, or campaign execution
• Experience working in supply chain marketing preferred
• Experience supporting revenue-generating marketing functions strongly preferred

• Hub Spot (or equivalent CRM/marketing automation platform)
• Marketing workflow automation
• Google Analytics and reporting systems
• Ability to work independently with minimal supervision

• Strong attention to detail; process-oriented and highly organized
• Strong analytical and reporting capabilities
• Ability to manage multiple campaigns and deadlines simultaneously
• Strong understanding of marketing workflows
• Comfortable working cross-functionally with marketing, sales, and internal teams

• Occasional travel for events and team collaboration; estimated travel less than 15%

EEO Statement:
This employer is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other status protected by applicable law.