Vice President of Sales & Marketing

Benefits:

• Health insurance
• Paid time off
• Vision insurance
• Dental insurance

This position is critical to the ministry of Sky Ranch and contributes directly to our mission of leading youth and families to know and follow Christ. The Vice President of Sales & Marketing provides leadership and coordination of all Sales and Marketing Functions. This position develops and implements sales and marketing strategies and monitors and analyzes sales and marketing activities that lead to the achievement of goals.

• Direct and coordinate company Sales and Marketing activities for all sites.
• Provide direction and supervision of direct reports; provide professional growth and development; develop and communicate goals and objectives; monitor, evaluate, and provide constructive feedback and direction to direct reports; conduct annual performance and ongoing evaluation.
• Develop an intentional and comprehensive revenue generation strategy that encompasses all of Sky Ranch’s programs. Involve other leaders and teams as appropriate.
• Create brand consistency across all channels, products and offerings, including retail and merchandise.
• Drive revenue through a comprehensive sales function that works seamlessly across programs and geographies.
• Identify new marketing opportunities across geographies that span the life of the camper, into college, adulthood and parenthood.
• Oversee the organization’s marketing function, including identification and development of Sky Ranch customer base.
• Research and develop strategies and plans which identify marketing opportunities.
• Analyze and evaluate the effectiveness of sales activities and results.
• Manage the Sales and Marketing budgets and aid in their development.
• Participate in marketing/sales events and activities.
• Supervise the development of company marketing and communication materials.
• Represent the company at various community and/or marketing events.
• Partner with leadership at all levels to support the objectives of each camp and program.
• Participate in development and execution of Sky Ranch’s vision and strategic objectives as a member of the leadership team.

• Maintain compliance with all employee policies and procedures.
• Maintain compliance with all state and federal laws and regulatory requirements.
• Perform other duties as necessary.

Sales revenue across all sites and programs, and budget for the marketing, sales, and retail departments.

Bachelor’s degree in business with an emphasis in marketing, sales or advertising, or a related field and equivalent work experience.

Ten years minimum experience.

• In-depth understanding in the fields of marketing, sales, public relations, advertising and/or communications.
• Knowledge of principles and processes for providing excellent customer service. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Proficient working knowledge and ability to use various office software including, but not limited to, Microsoft Word, Excel, Outlook.
• Basic internet and social media skills.

• Ability to effectively manage staff in areas such as selection, development, coaching, motivation, scheduling, and performance evaluation.
• Proven successful leadership experience; ability to build unity amongst a team and motivate them to work together toward a common mission.
• Ability to hire, train and motivate team members.
• Ability to relate positively, influentially, and sensitively to a broad spectrum of persons in a variety of multi-tiered relationships and settings to include but not limited to guests (youth and families), clergy and staff of various Christian churches and organizations of all sizes, cultural identities and worship styles, co-workers, peers, and board members.
• Excellent interpersonal skills, and relationship building skills.
• Ability to plan, manage, and report budgets proficiently. Exceptional financial management skills.
• Ability to provide strategic and logistical planning and facilitate meetings as required.
• Ability to investigate and analyze…