Director, Audience Strategy

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Full Time Miami Beach, FL, US

4 days ago Requisition

Salary Range: $ To $ Annually

The Director of Audience Strategy is Playboy’s chief architect of video, social, and digital distribution — the creative and operational leader responsible for how the brand shows up, grows, and connects with its audience across platforms. Reporting to the Chief Brand Officer & Editor-in-Chief, this role owns Playboy’s social strategy and production, multi-platform content distribution, podcast strategy, and the brand’s approach to organic creator partnerships.

This is a senior role for a battle-tested digital media operator with deep roots in social video and platform strategy at a major brand or media entity known for cultural relevance and virality, and has a proven track record of utilizing social video as the engine of audience growth. The ideal candidate has run a soup-to-nuts video operation, knows how to develop distinct strategies for each platform without losing brand coherence, and understands the Playboy audience, predominantly men 25-45.

The Director of Audience Strategy will lead the in-house social team and manage a contract video production operation, integrating fully into the editorial workflows for both  and the print magazine.

The essential job duties below are specific to this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Own Playboy’s social video strategy end-to-end: from concept development and pre production through platform-specific delivery and performance analysis.

Lead the brand’s social video operation across Tik Tok, Reels, You Tube Shorts, and Facebook — building and managing a contract/freelance video team to support high-volume, high-quality output.

Develop and execute a You Tube strategy that balances longer-form original programming with short-form social-first content, growing subscribers and watch time against defined benchmarks.

At a high-level, be responsible for final decisions on video production, including pre production planning, talent coordination, on-set direction, post-production, and final delivery, in collaboration with the Art Director and editorial team.

Work directly with talent on set, ensuring video content captures the performances, moments, and assets needed for multi-platform distribution.

Manage and grow the freelance and contract video production network, building a reliable, scalable creative bench.

Define and lead Playboy’s platform strategy across its full social ecosystem — Instagram, Tik Tok, You Tube, Facebook, Reddit, Substack, and future platforms — with distinct, algorithm-informed approaches for each channel.

Supervise the in-house social media team, setting strategic direction, content priorities, and performance expectations across all owned channels.

Develop content strategies that maximize engagement and reach on each platform, understanding that the brand experience should be native and platform-appropriate even when the look and feel varies.

Stay ahead of platform algorithm updates, emerging trends, new formats, and tools relevant to the Playboy audience — and move quickly to incorporate them.

Identify and evaluate new platforms — including streaming and gaming — and build the case for expansion when audience opportunity warrants it.

Pitch and develop organic brand partnership concepts with notable creators and cultural figures who are resonating in the ecosystem — building collaborations that feel like culture, not commerce.

In partnership with Playboy’s Casting Lead, cultivate a running pipeline of creator relationships and platform-native talent that Playboy can activate quickly around editorial moments, tentpoles, and cultural opportunities.

Develop branded content strategies and executions that feel native, organic, and culturally credible — protecting the editorial voice…