Marketing Manager

We’re People People. Are you? We’re Sonesta International Hotels—the 8th largest hotel company in the U.S. (and growing fast ).

We’re People People. Are you? We’re Sonesta International Hotels—the 8th largest hotel company in the U.S. (and growing fast ).

Reporting to the property Director of Sales & Marketing (DOSM), the Hotel Marketing and Experiential Manager assists with the resort’s social media and public relations efforts, as well as on-property coordination of local partnerships, events and activations. This role supports property-owned channels and initiatives, collaborating with cross-functional teams and leveraging corporate resources and best practices for property events, activities and platforms managed at the property level.

The Hotel Marketing Manager and Experiential Manager works closely with the Corporate Field Marketing Manager (FMM) to help ensure alignment with brand standards, and broader enterprise strategy.

• Partner with the DOSM to manage local PR agency of record, understanding business and commercial needs in order to inform strategy and plans.
• Support press/influencer property stays and venue visits on site when needed, coordinating itineraries, photo moments, and talking points.
• Own the hotel’s social media strategy and content engine, developing robust content calendar and collaborating with property sales and marketing coordinator on planning, creation, scheduling, and reporting.
• Manage local social media advertising budget, maximizing reach and awareness for F&B outlets and local programming, complementing corporate-managed hotel paid social strategy.

• Support the development and coordination of locally driven, brand-aligned programming and partnerships that enhance on-property visibility, guest engagement, and incremental revenue.
• Collaborate closely with Food & Beverage leaders and local partners to assist in executing initiatives that drive traffic and awareness to on-site outlets for both resort guests and the surrounding community.
• Work with property leaders to facilitate activation of brand initiatives at the resort level.

• Provide on-site support for photo/video shoots as required, coordinating with corporate Brand and Marketing teams on architectural, lifestyle, or partnership-led shoots in accordance with corporate SOP and merchandising standards.
• Utilize enterprise-provided marketing collateral toolkit to ensure property marketing materials such as flyers, menus, signage, and event collateral are in alignment with brand standards.

• Support the DOSM and department leaders in maintaining the annual property marketing calendar, including coordination of seasonal promotions, F&B activations, and recreation programming at the resort level.
• Participate in internal and external meetings and calls with hotel leadership, sales, revenue, corporate marketing, and external PR partners to help ensure alignment and follow-through on property initiatives.
• Support the hotel’s presence at local community and industry events, representing the property and brand in a professional and collaborative manner.
• Stay informed on relevant industry trends and emerging best practices, sharing insights as appropriate to support property-level marketing efforts.

• Bachelor’s degree in Marketing, PR/Communications, or Hospitality and Tourism Management.
• 5-8 years’ experience in marketing or PR/communications, preferably in a hotel or food & beverage environment.
• Strong understanding of media relations principles and brand standards, with the ability…