Digital Specialist

Summary:

The Digital Performance Specialist will support the Digital Marketing and Digital Product teams by turning data into clear, actionable insights that drive revenue, conversion, and fan engagement across web, mobile, apps, paid media, SMS, email, and lifecycle channels. This role partners closely with leaders across Acquisition, Lifecycle, UX/UI, Digital Product, CRM, and Finance to ensure decisions are grounded in accurate data and meaningful analysis.

This is not a reporting-only role. The Analytics Specialist is expected to proactively identify opportunities, flag risks, and help teams understand what is happening, why it’s happening, and what to do next.

This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.

• Proactively monitor and analyze core marketing performance reporting across eCommerce, ticketing, retail, paid media, and lifecycle channels. Identify knowledge gaps and partner with Engineering and Analytics to enhance tracking.
• Analyze conversion funnels, buyflows, and key web and app experiences to identify friction, drop-off, and optimization opportunities
• Support revenue pacing, sell-through, and performance tracking across major events and products

• Partner with UX/UI and Digital Product on A/B testing strategy, measurement, and readouts
• Analyze web and app journeys using behavioral data and heatmaps to uncover friction, user intent, and optimization opportunities that improve conversion rates.
• Quantify the impact of site, checkout, and experience changes on conversion, revenue, and customer behavior
• Ensure experiments are designed with clear hypotheses, success metrics, and statistically sound results

• Support paid media and lifecycle teams with performance analysis across channels
• Help distinguish correlation vs causation in performance changes, including sign-ups, engagement, and revenue lift
• Assess changes in purchase and user behavior across time
• Design, implement, and manage multi-touch attribution frameworks across paid, owned, and earned channels to accurately measure marketing impact on revenue and conversions.
• Apply and compare multiple attribution models to generate insights tailored to different business questions and stakeholder needs.
• Translate attribution insights into clear recommendations for budget allocation, channel optimization, and growth strategy

• Ensure data accuracy, consistency, and reliability across UTMs, Pixel, GA4 setup and BI tools
• Partner with Engineering, Product, and external vendors to improve tagging, event tracking, and measurement frameworks
• Support the definition and adoption of data standards, documentation, and best practices
• Contribute to data governance efforts, including KPI definitions, data ownership clarity, and consistent measurement across teams (experience with data governance frameworks is a plus)

• Create clear, concise dashboards and readouts for leadership
• Partner with the analytics team on forecasting, performance modeling, and incremental revenue analysis
• Translate complex data into simple, decision-ready narratives

• Teams trust the data and use it confidently to make decisions
• Performance risks and opportunities are identified early
• A/B tests and product changes are clearly tied to business outcomes
• Leadership has a consistent, reliable view of performance across channels
• Reporting provided to digital teams enables actionable changes

• 4 - 7+ years of experience in digital analytics, business intelligence, or performance analysis
• Strong experience with web and app analytics, conversion funnels, and experimentation
• Experience supporting marketing, eCommerce, and digital product teams
• Familiarity with data governance concepts, KPI standardization, and measurement best practices
• Strong communication skills and the ability to influence without authority
• Curious, proactive, and business-minded
• Comfortable navigating ambiguity and imperfect data
• Able to balance speed with rigor in a fast-paced environment
• Effective working across multiple brands, products, and stakeholders
• Advanced proficiency in both Google Analytics 4 and Adobe Analytics
• Experience in using Power
  
  BI, Looker studio, Databricks, or similar for generating or supporting dashboard creation
• Expertise with reporting on data through platforms like Hub Spot, Google Ads, Meta.
• Advanced SQL skills with working knowledge of Databricks

• Medical, dental, and vision insurance
• Life insurance (including voluntary coverage for spouses and children)
• Long-term disability insurance
• Ticket benefits for events including Miami Dolphins games, the Formula 1  Miami Grand Prix, and the Miami Open
• Employee gym, subsidized lunch program, and discounts on a variety of products and services
• 401k, paid time off (PTO), and company holidays