Assistant Controller

About the COOL Company

The COOL company is a global leader in AI-powered advertising technology, helping brands, agencies, and publishers simplify advertising and amplify performance.

Powered by COOL AI, our intelligent platform unifies creative generation, media activation, optimization, and attribution into one continuously learning system. Instead of relying on fragmented tools and manual campaign management, COOL AI executes thousands of real-time micro-optimizations across search, social, display, video, and connected TV—helping customers launch faster, optimize continuously, and achieve stronger business outcomes.

Our innovation and growth have earned industry-wide recognition, including being named a 7-time recipient of the Inc. 5000 list of America's Fastest-Growing Private Companies, a 2-time Deloitte Technology Fast 500 honoree, recognized on Crain's New York Fast 50, honored by the Digiday Media Awards for helping modernize digital media, and named one of Adweek's Top 10 Fastest Growing Solution Providers globally.

We're building the future of advertising, where every signal becomes intelligence and every optimization drives performance. As we continue to grow globally, we're looking for curious, ambitious people who want to work with cutting-edge AI technology, solve complex challenges, and help redefine what's possible in modern advertising.

The COOL Company is seeking an experienced, hands-on Assistant Controller to help lead our accounting and financial reporting function as the organization continues to scale.

Reporting to the CFO, the Assistant Controller will oversee day-to-day accounting operations, support the monthly close and consolidated financial reporting process, lead and develop members of the accounting team, and help strengthen the Company's financial systems, processes, and controls.

The ideal candidate combines strong U.S. GAAP and technical accounting expertise with proven leadership capabilities and experience operating in a fast-paced, entrepreneurial environment. This individual should be comfortable working across multiple entities and currencies and have the financial acumen to support financial analysis, forecasting, and key business metrics.

We are looking for a modern, technology-oriented finance professional who combines strong accounting fundamentals with a continuous-improvement mindset and an interest in using systems, automation, and AI to build a more scalable finance organization.

This is a hands-on role. The successful candidate will be comfortable moving between reviewing consolidated financial results, resolving technical accounting matters, managing the close, developing team members, improving processes, and working directly in the underlying details when necessary.

Accounting & Financial Reporting

• Lead day-to-day accounting operations and support a timely and accurate monthly, quarterly, and annual close.
• Prepare and review consolidated financial statements in accordance with U.S. GAAP.
• Oversee accounting across multiple legal entities, business units, and currencies.
• Manage multi-entity consolidation and foreign currency accounting, including transaction remeasurement, balance sheet translation, intercompany activity, and related foreign exchange gains and losses.
• Oversee and review balance sheet reconciliations, journal entries, accruals, and other close activities.
• Oversee revenue recognition, accounts receivable, accounts payable, fixed assets, prepaid expenses, and other core accounting functions.
• Support appropriate accounting treatment and documentation for new, unusual, or complex business transactions.
• Maintain and continuously improve the Company's chart of accounts, accounting policies, close procedures, and financial reporting processes.
• Support annual audit and tax activities and work directly with external auditors, tax professionals, and other advisors.
• Help maintain and strengthen an effective internal control environment appropriate for a growing organization.
• Ensure financial reporting is accurate, consistent, appropriately documented, and delivered on a timely basis.

Leadership & Team Development

• Provide day-to-day leadership, coaching, and development to members of the accounting and finance team.
• Establish clear ownership, accountability, and performance expectations.
• Review the work of team members while remaining willing to work directly in the details when necessary.
• Help develop team capabilities and create opportunities for professional growth.
• Build scalable processes while maintaining the flexibility required in a fast-paced organization.
• Partner effectively with Sales, Operations, HR, Technology, and other business functions.
• Foster a culture of accuracy, accountability, collaboration, and continuous improvement.

Financial Planning & Business Analytics

• Partner with the CFO on budgeting, forecasting, and financial planning activities.
• Support FP&A analyses, including budget-to-actual reporting, variance analysis,…