Marketing & Business Coach

Remote | Must be available EST hours

This role is for a Marketing Coach who wants to coach at scale and take ownership of client outcomes.

At Lean Marketing, you’ll coach and influence real businesses using proven IP inside a fast-growing company with high standards and zero tolerance for passengers. This role is for a Marketing & Business Coach who wants real ownership of client outcomes, real authority in the room, and the opportunity to coach at scale.

Lean Marketing exists to help business owners stop guessing and start growing.

Using the frameworks behind Allan Dib’s The 1-Page Marketing Plan, we help entrepreneurs build clear marketing systems, make better decisions, and create momentum in their businesses. This role is where that IP comes to life — turning strategy into results.

• Coach up to 75+ active clients using Lean Marketing IP, ensuring consistent progress toward defined marketing and business growth goals
• Run high-impact coaching calls (1:many and structured 1:1) focused on diagnosis, prioritization, clarity, and next best actions
• Create & review client marketing plans, messaging, and funnels
  , diagnose business and funnel constraints and prescribe the highest-leverage next actions
• Hold clients accountable to 90-day goals and KPIs
  , tracking progress and intervening when momentum stalls
• Guide clients in building or improving in-house marketing systems and teams
  , not outsourcing chaos
• Communicate with clients via async channels (written feedback, Looms, templates) to drive momentum
• Uphold Lean Marketing coaching standards
  , documenting patterns, improvements, and repeatable wins to strengthen the program

• Run daily coaching calls with clients
• Weekly internal coaching for coaches (this is where we put our coaching brains together to leverage all coaches’ skills)
• Async collaboration on Slack with team and clients
• Ongoing feedback loops to improve IP, systems, and delivery quality

30 days

• Fully fluent in Lean Marketing IP, frameworks, and coaching cadence
• Successfully onboard and coach an initial book of ~10 clients
• Shadow and then lead coaching calls with confidence and authority

60 days

• Independently managing a growing client load with strong engagement
• Clients implementing faster, with clear priorities and fewer “stuck” moments
• Demonstrated judgment on when to push, when to simplify, and when to hold the line

90 days

• Operating at scale with consistent quality across a large client portfolio
• Clients hitting milestones, not just attending calls
• Trusted as a high-standard coach who strengthens the overall delivery team

• Client implementation velocity (plans executed, milestones hit)
• Client clarity on goals and next actions
• Client happiness and quality scores (internal review + feedback)
• Client retention and progression within the program

• Generalist marketing expertise (strategy → execution):
  Able to diagnose a business, design an end-to-end marketing strategy, and translate it into a clear, executable plan with priorities and sequencing.
• Copywriting & messaging fundamentals: Able to assess and improve client messaging and copy across key assets.
• Calm authority under pressure: When clients feel overwhelmed or scattered, you bring clarity, direction, and confidence — without absorbing their stress or diluting the plan.
• Comfortable leading rooms and holding the line
  :
  You can command a group, steer conversations back to what matters, and say the hard thing when a client is avoiding the real work.
• Fast-thinking, adaptable judgment
  :
  You process information quickly, spot the real constraint, and adjust in real time without needing a script or escalation.
• Prescriptive coaching over people-pleasing
  :
  You coach with conviction. You give clear recommendations, make decisions, and don’t hide behind “options” to stay liked
• High care, high standards: You genuinely care about clients — and that care shows up as expectations, accountability, and follow-through
• Clear written thinking and framework-driven communication: You write structured, concise feedback, think in frameworks, and can explain complex ideas simply and decisively.
• Constraint…