Analyst, Digital Strategy

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The Royal Caribbean Group’s Royal Caribbean International brand has an exciting career opportunity for a full time Analyst, Digital Strategy on the Sales Team reporting to the AVP, Product Digital Sales.

This position will work on-site in Miami, Florida

Responsible for developing plans associated with the performance of our B2B eCommerce engine and the growth/retention of Automation (sales and service) across all segments (Individual and Group distribution – Espresso, API, and External Tools) and digital platform () to create awareness, improve conversion, generate interest, and drive demand/engagement. This individual is also responsible for using Sales, Trade Support and Service, and customer insights data to target trade segments and identify opportunities to influence distribution, deployment, and retention.

This individual will compile and analyze quantitative and qualitative data to make recommendations for distribution expansion, deployment initiatives, product positioning, product optimization, call deflection and agent acquisition/retention. Working across the organization (Sales, Marketing, Revenue, Trade Support and Service and Global Offices) to establish a process and develop integrated sales, training and marketing plans for products, and distribution.

Collaborates with the Manager of Automation Growth to manage the conception, development, implementation, and operation of trade brand compliance across all sales channels for Royal Caribbean International, Celebrity Cruises and Silversea. Resolves copyright, cybersquatting, and trademark infringements. The overall goal managed by this position is the development and implementation of business plans, tools, reports, analysis, and procedures to grow automation, unlock new revenue opportunities and drive operational efficiencies.

• Develops and sets corporate Automation and eCommerce targets, revenue generating and cost savings tactics.
• Strategic Product Programs:
  Works hand in hand with Sales, Training, Trade Support and Service and Revenue Management on robust product game plans that include strategies, initiatives, timeline, and key metrics to monitor results. Establish process within Sales (Sales Managers and Directors) and works with the Manager of Automation Growth to hold sales channels accountable for delivering to the plan.
• Product Positioning:
  Develop new and repackage existing product messaging to help drive higher automation, web performance (visits, page views, engagement, retention, conversion), APDs, and GTR.
• Annual Sales Program Calendar:
  Develop and maintain integrated sales program calendar that tracks promotional initiatives, messaging, impressions and spend to drive demand and achieve automation and web targets/forecast.
• Work with Sales and Trade Support and Service to provide booking and service trends that will inform the business plan and assist the Automation Specialist target accounts that have the potential to grow (sales and service).
• Analyze customer data to drive strategy and create reports/presentations highlighting relevant and differentiating key selling points for internal and external use.
• Deployment Strategy:
  Provide sales and trade insight to influence strategic distribution decisions to optimize channels that agents will adopt.
• Collaborate across all Sales channels to develop an integrated product plan to increase automation at higher yields across all regions, territories, and segments (Individual and Group distribution).
• Assist the Manager of Automation Growth in developing an integrated plan, tracking and data insights to reduce the number of service intents performed by the call centers for online bookings.
• Packaging:
  Assist the Manager of Automation Growth in developing strategic sales and marketing plans to position and increase awareness and demand for Espresso, API and
• Marketing Plan:
  Assist the Manager of Automation Growth in developing strategic sales and marketing plans to meet or exceed automation targets. Collaborate with Sales, Trade Support and Service and Revenue to project manage strategic plan deliverables for each channel. Provide activities update and results of marketing plan to leadership team. Includes being the voice of the customer.
• Constantly monitor URL's, agencies, third parties or others that are using our trademarked names and manage outside vendors/tools that may be contracted for this purpose.
• Coordinate with appropriate sources to resolve copyright and trademark infringements. Design, develop, implement, and disseminate to appropriate RCL departments reports of activities and resolutions.
• Travel Agent Guidelines investigation, follow up and…