Head of Commercial Partnerships

HEAD OF COMMERCIAL PARTNERSHIPS AND BUSINESS DEVELOPMENT

Position Title: Head of Commercial Partnerships and Business Development

Department: Commercialization

Reports to: Chief Commercial Officer

Position based in: Concacaf Headquarters, Miami

We are the Confederation of North, Central America, and Caribbean Association Football, one of six continental confederations of FIFA (Fédération Internationale de Football Association). Concacaf serves as the governing body of football in this part of the world. It is composed of 41 national associations united by the passion for football, from Canada in the north to Guyana, Suriname, and French Guiana in the south.

Concacaf is committed to developing, promoting, and managing football throughout the region.

The Head of Commercial Partnerships and Business Development is responsible for leading and scaling our global partnerships function, driving sustainable revenue growth, building long-term partner value, and delivering best‑in‑class execution across the full partnership lifecycle, from business development to account management to on‑site activation, with full ownership of partnerships revenue, team performance, and partner satisfaction.

• Set and execute an integrated business development and commercial partnerships strategy aligned with organizational priorities, revenue targets, and long‑term growth objectives.
• Own the full commercial performance framework, including revenue, pipeline health, conversion, renewals, and partner satisfaction, ensuring disciplined tracking, forecasting, and accountability.
• Build and lead a high‑quality, diversified pipeline across priority categories, leveraging data, analytics, and market intelligence to inform targeting and prioritization.
• Originate, structure, negotiate, and close high‑value, multi‑year partnerships and sponsorship agreements that deliver sustainable, long‑term value.
• Define and continuously refine the commercial proposition, including pricing, packaging, and go‑to‑market strategies, to maximize competitiveness and monetization.
• Lead the development of best‑in‑class sales materials, narratives, and proposals that clearly articulate value and differentiate offerings in the market.
• Establish and maintain senior‑level relationships with partners, agencies, and key stakeholders, ensuring a consistent, high‑quality partner experience across all touchpoints.
• Drive partner lifecycle management, including onboarding, servicing, renewals, and upsell strategies, to maximize partner lifetime value and retention.
• Ensure flawless execution of all partnership rights and deliverables, maintaining strict alignment between contractual commitments and operational delivery, including activations, events, and reporting.
• Implement robust reporting frameworks, dashboards, and KPIs to measure ROI, generate insights, and enable data‑driven decision‑making.
• Embed structured feedback loops and continuous improvement mechanisms to enhance partner satisfaction and overall program effectiveness.
• Design and scale efficient processes, systems, and tools to improve operational rigor, consistency, and cross‑functional accountability.
• Lead innovation in commercial models, partnership assets, and activation formats to unlock new revenue streams and future‑proof the offering.
• Partner cross‑functionally with other internal departments like communications, brand marketing, football operations, legal, and finance to ensure integrated planning and execution of all commercial initiatives.
• Oversee external agencies and vendors, ensuring alignment with commercial strategy, performance expectations, and organizational standards.
• Manage departmental budgeting, financial planning, and revenue forecasting, ensuring alignment with broader organizational targets.
• Ensure full compliance with internal procurement processes, organizational policies, and contractual obligations.
• Play a leadership role in broader commercialization initiatives, contributing to the evolution of the organization’s commercial strategy and capabilities.
• Act as an ambassador for the organization, representing its commercial interests at…