Digital Products & Channels Manager

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Full-Time Exempt Miami, FL, US

4 days ago Requisition

• Drive strategies and long-term vision to build, enhance, and promote best-in-class digital products and channels and guiding the marketing team in executing all communications and marketing assets
• Conduct user research and usability studies in collaboration with IT, vendors, and other teams
• Create a product vision (short-and long-term) and convert it into a concrete strategy
• Spearhead market research and analysis to identify opportunities for new or existing features and functionalities
• Partner with business owners and other areas to build roadmaps and customer journeys, and apply them as the gatekeeper of digital tools
• Develop and implement pipelines for extracting, transforming, and loading data into an information product
• Develop business cases and impact analysis in collaboration with the different areas of the organization
• Oversee all digital product and channels marketing efforts
• Partner with Treasury Management and other teams to manage roadmaps for all digital products and channels
• Oversee and actively participate in product projects, requirements discovery, solution design, development, and implementation, user personas, and user acceptance testing
• Identify key capabilities needed and potential issues
• Partner regularly with cross-functional teams to ensure alignment on feature development and prioritization
• Develop product marketing initiatives for positioning, messaging, and differentiation from competitors
• Monitor and evaluate product performance for continuous improvement
• Manage digital products, services and channels, and executing marketing strategies and tactics
• Develop product descriptions, product guides, marketing tasks, and provide training to sales teams
• Manage product key performance indicators, trend analysis, and product pricing
• Conduct market research and analysis, stay informed of industry trends, emerging technologies, and customer preferences
• Understand and stay current in the industry’s product and technology landscape, bringing new ideas to the team
• Responsible for accountability for risk, openly exchanging ideas and opinions, elevating concerns, and adhering to policies and procedures.

• Education: Bachelor's degree in business, marketing, computer science, information systems, or related field
• Experience: Three (3) to five (5) years of experience as a Product Manager in Digital products and/or channels, or similar role in the banking or financial services industry, demonstrating success taking an idea from concept to a fully launched solution.
• Strong analytical, prioritization and negotiating skills
• Passion for getting great products to market
• Ability to manage multiple projects and thrive in a collaborative, fast-changing environment
• Strong consultative and well-articulated communication and writing skills, with the ability to interact with and influence at all levels of the organization
• Identifies new opportunities by creating bonds of trust with team members
• Understanding of business processes related to digital products and channels
• Strong analytical skills with the ability to work through complex concepts/data and present simple solutions
• Ability to have fun and a willingness to try new things and challenge the teams
• Ability to self-motivate and work well independently and with different teams. A self-starter with the ability to work in a fast-paced environment
• Product marketing experience
• Experience with data aggregation and analytics, including SQL queries
• Knowledge of SQL; experience with Q2 and CoreIQ is a plus.
• Paid time off.
• 401k with employer match.
• Paid parental leave.
• Life Insurance.
• Supplemental Insurances.
• Short-Term & Long-Term Disability Benefits.
• Free parking.
• On-site Cafeteria.