Sr. Sales Manager

GF Immigration Law - Abogada Julia (GFI) is one of the largest humanitarian immigration law firms focusing predominantly in fighting for undocumented human trafficking victims in aiding them to obtain legal status in the US.

Mission driven and with a client-centered approach, GFI deploys cutting-edge technology with highly specialized legal skills, and a proprietary method to enable clients to obtain their legal status and pave a path to legal residency. As a fast-growing company, representing thousands of clients throughout the country, GFI continues its growth with the goal of making a difference for those that are exploited.

The Senior Sales Manager will lead the strategic development, optimization, and scaling of the firm’s sales infrastructure in Mexico and U.S.

This role requires leadership-level oversight of sales systems, cross-border team leadership, revenue strategy execution, and operational alignment with the full client lifecycle.

The ideal candidate brings strong commercial acumen, data-driven decision making, and the ability to build scalable systems while driving performance and accountability across teams.

This is a leadership role centered on:

• Systems and process architecture
• Revenue growth and conversion optimization
• Cross-market team development
• Data analytics and forecasting
• Sustainable operational scalability

• Ensure revenue targets are consistently achieved across markets
• Design and execute conversion-focused growth strategies
• Drive consultation-to-retainer conversion improvements
• Develop region-specific commercial strategies aligned with market dynamics
• Monitor competitive landscape and identify expansion opportunities
• Optimize pipeline management and consultation flow
• Refine processes to increase operational efficiency and scalability
• Align sales operations with the broader client journey
• Build scalable sales workflows, KPIs, dashboards, and reporting structures
• Develop and maintain a comprehensive sales playbook
• Ensure CRM data integrity (Litify / Salesforce)
• Lead, mentor, and coordinate sales teams in Mexico and U.S
• Identify performance gaps and implement corrective strategies
• Foster alignment, collaboration, and accountability across regions
• Build a culture of excellence, discipline, and results-driven execution
• Partner with leadership on hiring and training initiatives

• Oversee sales dashboards and operational reporting
• Utilize Power BI for forecasting and performance analysis
• Translate analytics into actionable revenue-driving decisions
• Provide executive-level insights and performance recommendations

• Implement structured onboarding and continuous training programs
• Standardize sales methodology across all teams
• Drive coaching initiatives to elevate performance consistency
• Ensure alignment with firm-wide sales standards
• Availability to travel internationally upon joining the company

• Improve handoffs between Sales, Legal, Marketing, IT, and Finance
• Maintain strong relationships with key clients
• Ensure high levels of client satisfaction and retention

• Bachelor’s degree in Business Administration, Marketing, Law, or related field
• Minimum 7 years of progressive sales experience
• At least 3 years in a leadership or supervisory capacity
• Proven track record scaling sales organizations and improving KPIsExperience in professional services or legal services strongly preferred
• Cross-border or regional sales management experience highly desirable
• Proficiency in CRM platforms (Litify / Salesforce preferred)
• Advanced experience with Power BI and performance reporting tools
• Strong leadership, analytical, communication, and negotiation skills
• Ability to thrive in a high-volume, fast-paced environment
• Fully bilingual in English and Spanish (required)
• Deep understanding of Mexico markets preferred