Director of Sales and Marketing – La Mare Hotel & Residences, Brickell Miami, FL

Director of Sales and Marketing – La Mare Hotel & Residences, Brickell Miami, FL

#26-1899

• Position: Director of Sales & Marketing – La Mare Hotel & Residences – Brickell, Miami
• Location: 1451 S Miami Ave, Miami, FL 33130
• Compensation: Competitive, luxury market aligned
• Opening: Q3 2027 (role begins ~10 months pre-opening – 8/15/2027)
• Travel: Up to 25% travel for client engagement, community partnerships, and market sales efforts
• Reporting Relationship: General Manager
• Work Type: 100% On-Site
  - Miami, FL

• Position: Director of Sales & Marketing – La Mare Hotel & Residences – Brickell, Miami
• Location: 1451 S Miami Ave, Miami, FL 33130
• Compensation: Competitive, luxury market aligned
• Bonus Opportunities: up to 50% quarterly, based on quarterly earned wages
• Opening: Q3 2027 (role begins ~10 months pre-opening – 8/15/2027)
• Travel: Up to 25% travel for client engagement, community partnerships, and market sales efforts
• Reporting Relationship: General Manager
• Work Type: 100% On-Site
  - Miami, FL

About Remington Hospitality: Remington Hospitality, a U.S.

-based, third‑party hotel management company founded in 1968, with operations across the United States and the Caribbean and Latin America (CALA) region. In CALA, Remington manages branded and independent properties in Mexico, the Dominican Republic, Puerto Rico, and the Cayman Islands, with continued regional growth planned. Today, Remington manages 100+ hotels across 30 states and 26 brands, delivering strong financial discipline, brand compliance, and operational accountability while fostering a collaborative, performance‑driven culture focused on long‑term success and professional growth.

About La Mare Hotel & Residences: La Mare Hotel & Residences is a newly reimagined luxury high‑rise in the heart of Brickell, transforming the iconic One Broadway tower into a mixed‑use destination featuring 123 hotel suites and 198 luxury residences. The 37‑story property offers elevated hospitality experiences including panoramic bay and skyline views, two rooftop pools, a penthouse‑level fitness center, curated dining and café concepts, a sky bar and lounge, landscaped recreation decks, and 24/7 concierge and valet services.

Steps from Brickell City Centre and Miami’s premier cultural and dining scene, La Mare offers a sophisticated blend of resort‑style amenities and modern urban living.

Position Summary: The Director of Sales & Marketing (DOSM) is the senior commercial leader responsible for the full revenue strategy, market positioning, brand development, and integrated marketing performance of La Mare Hotel & Residences. This role works closely with the Remington Hospitality Commercial Strategy team to direct all sales, marketing, and distribution strategies, overseeing brand management, digital marketing, PR, social media, partnerships, revenue strategy alignment, and group/leisure sales performance.

Joining approximately 10 months prior to opening, this executive will shape and execute the full commercial roadmap—including pre‑opening sales penetration, brand activation, digital strategy, partnerships, and long‑term revenue growth.

The DOSM will be a visionary marketer, strategic seller, and influential leader who positions La Mare as a premier luxury destination within Miami/Brickell and the global marketplace.

• Develop and execute the property's comprehensive commercial strategy across transient, group, corporate, leisure and F&B revenue streams.
• Partner closely with Revenue Management to optimize pricing, segmentation, forecasting, and channel strategy.
• Build and oversee annual sales and marketing budgets, goals, and KPI frameworks.
• Drive year‑over‑year revenue growth and deliver on asset value targets.
• Lead the full pre‑opening commercial timeline, including:

• Sales deployment
• PR strategy
• Brand identity and execution
• Digital ecosystem launch, including social media strategy and execution
• Pre‑opening content strategy and partnerships

• Design and activate the pre‑opening sales plan to achieve early market penetration.
• Develop messaging, positioning, and storytelling aligned with La Mare’s luxury vision.