Manager - Business Development & Franchise ; LAC

What you'll do

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn't like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you!

As a key member of the International Business Development team, the Manager – Business Development & Franchise Recruiting plays a critical role in helping this vision come to life by leading the franchising efforts for new market entries across Latin America/Caribbean (LAC). In this role, you will support Wendy's International brand growth plan by driving the strategy, process, tools and teams required to effectively identify, evaluate and select new multi-unit and master franchise partners through the execution of new unit Development Agreements.

You will partner in the creation and recommendation of well-developed programs and incentives required to attract LAC franchise talent, as well as provide new franchisee support in both the traditional and non-traditional development arenas.

Drives alignment pertaining to market growth potential vs. required franchisee profile and capability to define new franchise recruiting needs and priorities. Informs and helps drive the development of LAC Franchise Recruiting strategies, plans and associated business cases for priority growth markets. Conducts competitive analysis to inform franchising landscape, competitor strategies and areas of opportunity for Wendy's. Assesses LAC franchise recruiting broker and consulting landscape and provides recommendations on proposed partners, programs, required budget and estimated ROI for target markets.

Works with cross-functional business partners to establish strategies and programs required to support new franchisee new unit growth, including but not limited to incentives and financing. Defines marketing and communications efforts required to drive lead generation for new LAC franchisee opportunities. Prepares presentations and materials required to drive decisions with Senior Leadership. Partners with Development and Legal leaders to define and implement processes required to support new franchisee incentives and programs.

Drives Wendy's new franchise recruiting efforts across LAC for both Traditional & Non-traditional opportunities. Partners with key international leaders to develop and inform franchise recruiting strategies by market. Manages all new franchise recruiting programs/processes and drives the recruitment, selection and placement of new LAC franchisees. Helps to manage efforts of the Global Recruiting Coordinator/Specialist to ensure candidate progression through the pipeline.

Manages relationships with local 3rd party franchise recruiting agencies and partners to help drive new candidate lead generation. Manages and evolves reporting and tracking for prospective franchise candidates. Establishes and converts leads into new franchisees. Partners with Wendy's Legal team and Franchise Development to grant franchise rights. Must understand all aspects of the Wendy's franchise agreement and local franchise disclosure requirements and incorporate into the recruiting process and franchise negotiations.

Establishes on-boarding and training plans for all new franchisees in partnership with Operations and Training.

Maintains and develops LAC content for the Wendy's franchise recruiting website, marketing materials, public relations efforts, and resources that heighten the awareness of the Wendy's brand, franchising and new growth opportunities within specific LAC markets. Manages new franchise candidate inquiries from website, internal, and external sources. Partners with Communications, 3rd…