Regional Support Lead - Store & Launch Execution

Regional Support Lead

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free electric adventure vehicles we build, and the curious, courageous souls we seek to attract. As a company, we constantly challenge what's possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown.

Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Role

Summary:

As we continue to scale Rivian's physical footprint, we are looking for a regional support lead to act as the ultimate bridge between our brand standards and local execution. This is a high-visibility role designed for leaders who thrive in the "pre-launch" buzz and possess the operational grit to ensure every new location opens with excellence. This role requires a builder's mindset and a willingness to be wherever the work is.

When you're not supporting a launch, you're embedded with field teams — providing advisory support, reinforcing SOPs, and contributing as a customer-facing team member across sales, delivery, service, and events. In addition to on-site support, you will provide ongoing coaching to your designated region, ensuring local marketing activations are on-brand, data-informed, and consistently ladder up to defined KPIs. To be successful in this role, you must have a customer-first approach and thrive in ambiguous and fast-moving environments, tackling all challenges with a flexible and solution-oriented mindset.

Responsibilities:

• Serve as the primary on-the-ground point of contact for new location openings and major activations, owning schedules, resource coordination, and cross-functional alignment
• Work side-by-side with on-site teams to execute readiness tasks, ensure adherence to standard operating procedures (SOPs), and interface with customers
• Provide real-time coaching on guest flow, event setup, and brand-standards to elevate team performance
• Provide guidance to local teams through virtual office hours, activation reviews, and planning sessions to ensure local marketing and community events align with brand strategy
• Review and advise on regional marketing calendars, creative assets, and event plans to ensure they are on-brand, properly localized, and anchored to clear, measurable KPIs
• Track performance of regional activations against defined KPIs, using insights to recognize wins, identify gaps, and shape future coaching priorities
• Establish feedback loops that enable local teams to self-assess, iterate, and sustain standards independently
• Transition between strategic advisory and hands-on, customer-facing support — contributing to sales, delivery, service, and event operations within your region and across the United States and Canada as needed
• Stay current on customer-facing training curricula and model excellence across every customer interaction, demonstrating deep expertise in our product, customer experience expectations, and operating procedures
• Partner cross-functionally with network development, sales enablement, and field leadership to ensure alignment on launch priorities, event goals, and operational standards

Qualifications:

• 5+ years of experience in field operations, retail operations, hospitality, or event management — preferably in a premium or direct-to-consumer brand environment
• Demonstrated experience managing site launches, activations, or high-volume operational environments
• Experience coaching distributed field teams, including influencing outcomes remotely across a large geographic territory
• Strong organizational skills with the ability to manage complex schedules and multiple stakeholders under tight deadlines
• Clear and direct communicator — able to deliver constructive, real-time feedback and lead structured debriefs with local leadership
• Comfort using performance data and digital collaboration tools to guide coaching conversations and ensure activations meet or exceed KPI targets
• A sharp eye for detail and a commitment to coaching others on delivering consistent, high-quality customer experiences
• Willingness to travel up to 75%…