Head of Merchandising

Luli Fama is a premium swimwear and resort wear brand based in Miami with more than 30 years of heritage, an international customer base, and vertically integrated manufacturing capabilities. Known for vibrant prints, innovative textures, elevated craftsmanship, and a distinctive Latin-inspired aesthetic, the brand is distributed through its direct-to-consumer channels and leading specialty retailers worldwide.

As we continue to strengthen our product organization and invest in the next phase of growth, we are seeking an experienced and entrepreneurial Head of Merchandising to join our Miami headquarters.

This is a unique opportunity to help shape the future of an established and highly recognizable lifestyle brand.

The Head of Merchandising will lead the evolution of merchandising capabilities across swimwear and resort wear, helping to establish a more sophisticated, data-informed, and scalable product organization.

The ideal candidate combines strong analytical skills, commercial instincts, and a passion for premium women’s apparel. This individual should thrive in a collaborative environment and be excited by the opportunity to influence category growth, assortment strategy, pricing architecture, and overall product performance.

The ideal candidate has a track record of contributing to category expansion, improving product productivity, and supporting business growth through disciplined merchandising strategies. This individual should be excited by the opportunity to help strengthen assortment architecture, enhance sell-through, improve margins, and support the continued evolution of an established premium lifestyle brand.

• Develop seasonal assortment strategies that optimize category mix, style counts, color architecture, and inventory productivity.
• Identify opportunities to strengthen core businesses while supporting the continued expansion of resort wear and lifestyle categories.
• Partner closely with design teams to translate creative concepts into commercially successful assortments.
• Establish a disciplined merchandising approach that balances creativity, customer demand, and financial performance.
• Lead assortment planning, seasonal buys, replenishment opportunities, and SKU productivity initiatives.
• Analyze sell-through, revenue per SKU, unit productivity, markdown performance, and customer demand patterns.
• Identify opportunities to improve product productivity and category performance across channels.
• Develop hindsight processes and seasonal performance reviews to support continuous improvement.

• Own pricing architecture and support initiatives aimed at improving margins and long-term profitability.
• Develop category strategies that support future growth opportunities.
• Partner with Sales, Ecommerce, Marketing, and Planning teams to ensure alignment across all channels.
• Support initiatives aimed at expanding resort wear and lifestyle categories.
• Help implement tools, systems, and workflows that contribute to a more scalable product organization.
• Partner with cross-functional teams to evaluate and enhance Product Lifecycle Management (PLM) capabilities and digital product development tools.
• Leverage data, consumer insights, and emerging AI‑powered technologies to improve forecasting, assortment decisions, pricing analysis, and merchandising effectiveness.
• Contribute to the long‑term evolution of merchandising capabilities, processes, and future team development.

• Approximately 10–15 years of progressive merchandising experience within premium women’s apparel, contemporary fashion, swimwear, resort wear, or luxury categories.
• Demonstrated success managing assortments, category strategies, pricing initiatives, and product…