Senior Product Manager - Digital

Who We Are

We love what we do and what we do is important! We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests.

We recognize that every member of the team contributes to the success of the whole hotel. No one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests.

We love what we do and what we do is important! We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests.

We recognize that every member of the team contributes to the success of the whole hotel. No one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests.

The Digital Product Management, Senior Manager sits at the intersection of customer insight, commercial execution, and technology, serving as both a customer advocate and a hands‑on product manager.

By combining behavioral data, experimentation, agency expertise, synthetic audiences, emerging AI capabilities, and a continual assessment of the evolving digital ecosystem, this role develops a deep understanding of customer intent and translates those insights into product decisions that create measurable value for both our guests and the business.

This role manages execution of the digital product roadmap day‑to‑day leading cross‑functional execution, measuring outcomes, and continuously optimizing the customer experience.

Success requires strong execution and attention to detail, ensuring great ideas become great products that drive meaningful commercial results.

What exactly you will be doing...

In helping you understand your role in working for a world‑class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all‑inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide “out of this world” customer service experience for our guests:

• Support and execute the roadmap for V irgin Hotels Collection's guest‑facing digital products, in partnership with the Corporate Senior Director of Digital Marketing & CRM
• Translate commercial priorities into product investment decisions.
• Apply governance and prioritization frameworks to ensure investment is focused on the highest customer and commercial value.
• Balance immediate business opportunities with long‑term platform health and future capability development.

• Support a direct‑first digital commerce strategy that strengthens customer relationships and increases direct contribution.
• Create intuitive shopping experiences that simplify decision‑making and build customer confidence.
• Manage digital merchandising across websites and booking experiences, including room presentation, offers, packages, upgrades and cross‑sell opportunities.
• Continuously optimize booking journeys through customer insight, experimentation and analytics.
• Partner closely with Commercial and Revenue teams to create frictionless commerce while supporting commercial objectives.

• Maintain and evolve the digital design system and reusable product components.
• Develop documented standards for navigation, merchandising, content hierarchy and customer interaction patterns.
• Create governance that accelerates innovation while maintaining quality and consistency.

• Apply a structured framework for evaluating new capabilities, features and digital solutions.
• Validate opportunities through customer research, experimentation, synthetic and live…