Mgr Creative Development

GROW YOUR CAREER WITH US
At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best.

As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family!

The Manager, Creative Experience Development is responsible for envisioning, developing, and shaping innovative guest experiences that enhance Norwegian Cruise Line Holding brands and elevate the onboard guest journey.

This role serves as a catalyst for creativity and innovation, identifying emerging trends, generating new concepts, and developing compelling experience strategies across entertainment, attractions, public spaces, technology-enabled experiences, and guest engagement touchpoints. Working collaboratively with cross-functional partners, the Manager will transform ideas into well-defined concepts that can be evaluated, prioritized, and ultimately delivered through newbuild and fleetwide initiatives.

The ideal candidate combines creative thinking, strategic vision, guest-centric design principles, and strong storytelling skills to create memorable experiences that differentiate the brand and drive guest satisfaction.

• Develop innovative concepts that elevate the guest experience across all stages of the cruise journey.
• Create experience narratives, guest journeys, and concept frameworks for new products, spaces, attractions, and entertainment offerings.
• Translate business objectives and brand strategies into compelling guest-facing experiences aligned with operational and commercial goals.
• Facilitate ideation workshops and collaborative brainstorming sessions with internal stakeholders and external partners.
• Monitor emerging trends across hospitality, entertainment, attractions, retail, sports, technology, gaming, and experiential design.
• Conduct competitive benchmarking and evaluate emerging technologies, products, and creative concepts for potential implementation.
• Maintain a pipeline of innovative ideas aligned with strategic priorities, future guest expectations, and market trends.
• Develop concept briefs, vision documents, presentations, and business cases that clearly communicate recommendations, guest benefits, and strategic rationale.
• Evaluate and prioritize innovation initiatives based on guest impact, feasibility, operational considerations, and strategic value.
• Partner with Casino, Entertainment, Hotel Operations, Marketing, Onboard Revenue, Product, and other stakeholders to refine concepts and ensure alignment with business requirements.
• Support project teams throughout development to preserve the integrity of the original guest experience vision and engage external vendors, agencies, consultants, and industry partners as needed.
• Represent the department in executive reviews, innovation workshops, and strategic planning sessions, and perform other job-related duties as assigned.

Required

• Bachelor’s degree in Hospitality, Experience Design, Themed Entertainment, Marketing, Business, Design, Communications, or related field.
• 5+ years of experience in creative development, guest experience design, innovation, themed entertainment, hospitality, experiential marketing, attractions, or related industries.
• Demonstrated ability to develop and communicate innovative concepts from idea through strategic recommendation.
• Strong presentation, storytelling, facilitation, and…