Principal Creative Content Strategist

About FIU

Florida International University is a Top 50, preeminent public research university with 55,000 students from all 50 states and more than 140 countries, as well as an alumni network of more than 340,000. Located in the global city of Miami, the university offers more than 200 degree programs at the undergraduate, graduate and professional levels, including medicine and law. FIU faculty are leaders in their fields and include National Academy members, Fulbright Scholars and Mac Arthur Genius Fellows.

A Carnegie R1 institution, FIU drives impactful research in environmental resilience, health and technology and innovation. Home to the Wall of Wind and Institute of Environment, FIU stands at the forefront of discovery and innovation. With a focus on student success, economic mobility and community engagement, FIU is redefining what it means to be a public research university.

The Principal Creative Content Strategist drives the university's storytelling efforts by crafting compelling, brand-aligned content strategies that resonate with key audiences and elevate institutional visibility. Reporting to the AVP of Brand and Content Strategy, this position plays a pivotal role in shaping the voice of the university across digital, print, and experiential platforms. This role combines strategic planning with creative execution - developing content frameworks, messaging hierarchies, and editorial guidelines that support marketing priorities, student recruitment, advancement, executive communications, and overall brand positioning.

The Principal Creative Content Strategist is a collaborative partner to design, social, web, and video teams, ensuring that content not only informs but inspires and engages.

• Develops and executes integrated content strategies that align with university goals and brand positioning.
• Leads ideation of creative campaigns and content series that reflect institutional values and audience interests.
• Oversees content calendars and workflows across digital platforms (web, social, media, email, print).
• Serves as the primary guardian of brand voice and editorial tone, ensuring consistency across all materials.
• Collaborates with internal teams and campus partners to shape narratives that support recruitment, advancement and reputation goals.
• Tailors messaging and content formats for key audiences, including prospective students, alumni, donors, and the public.
• Analyzes content performance to inform ongoing strategy and improvements.
• Stays informed on content and marketing trends in higher education and beyond.

*** IF YOU DO NOT SUBMIT A PROFESSIONAL PORTFOLIO OR RELEVANT WORK SAMPLES UPON APPLYING, YOU WILL NOT BE CONSDIERED***

Bachelor's degree and eight (8) years of experience working in digital design/publication agency environments as content strategist, copywriter, or an editorial related field.

Administrative

$80,000 - $90,000

Begin time: 8:30 AM

End time: 5:00 PM

Criminal Background Check

• Ability to work flexible hours as needed.
• Ability to work occasional evenings, weekends and at locations outside of the University
• Travel to FIU Campus

As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in 'My Applications'.

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format.

* This posting will close at 12:00 am of the close date.

If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in 'My Applications'.

To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.

Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online…